Introduction

The data presented here focuses on the Fabrics & Sewing Supplies category on TikTok U.S. in December. The source of this data is from relevant market analytics within the TikTok platform. This chart is of great significance as it provides insights into consumer preferences and market trends within this specific category, helping both consumers to make informed choices and market practitioners to strategize better.

Analysis and Conclusions

Data Overview

The sales figures and growth trends within the Fabrics & Sewing Supplies category on TikTok U.S. in December show a diverse picture. There is a range of products with varying sold counts and GMV Gross Merchandise Volume. Some products have experienced significant growth rates, such as the Self-threading Needle Set with a 74.91% GMV qoq Quarter on Quarter growth, while others like the Portable Multifunctional Sewing Kit had a relatively lower growth rate of 2.44% GMV qoq.

Detailed Analysis

Self-threading Needle Set

The Self-threading Needle Set, with 30pcs/set, had a sold count of 2587 and a GMV of $5414.76, boasting a remarkable 74.91% GMV qoq growth. This could be attributed to its convenience factor. With the self-threading feature, it likely appeals to both novice and experienced sewers who are looking for an easier and more efficient way to thread needles, saving them time and frustration during their sewing projects.

Pant Waist Tightener

The Pant Waist Tightener, with a flower design for women, had a sold count of 884 and a GMV of $1668.77, with a 56.26% GMV qoq growth. This product's popularity might be due to its practicality. It offers an easy solution for women who have jeans or pants that are a bit loose around the waist without the need for sewing. It provides an instant fix, making it a convenient accessory for those on the go.

Stitchy 2.0

Stitchy 2.0, with its unique offering of instant clothing alterations with 1000 micro stitches, had a sold count of 9730 and a GMV of $261,100 converted from 26.11万. Despite having a relatively lower growth rate of 30.65% GMV qoq compared to some others, its high sold count indicates a strong demand. This could be because it caters to consumers who want to make quick and easy alterations to their clothing at home, saving them the hassle and cost of going to a tailor.

Summary

Overall, the Fabrics & Sewing Supplies industry on TikTok U.S. in December showed a vibrant picture with various products experiencing growth. Key factors influencing market performance include convenience, practicality, and the ability to meet consumers' immediate needs for sewing and clothing alterations. For industry practitioners, it would be advisable to focus on promoting the unique features of their products, such as ease of use and time-saving aspects. Additionally, keeping an eye on emerging trends and consumer feedback can help in further developing and marketing products to meet the evolving demands of the market.