Introduction

The data presented here focuses on the Sport & Outdoor Clothing category on TikTok U.S. in December. The source of this data provides valuable insights into the performance of various products within this category. This information is not only significant for consumers who are looking for trendy and functional sportswear but also for the market players aiming to understand the trends and capitalize on the growing demand.

Analysis and Conclusions

Data Overview

The chart data reveals a diverse range of products in the Sport & Outdoor Clothing category on TikTok U.S. in December. The sold count, which indicates the number of units sold, varies widely among the products. For example, the Halara 3-Piece SoCinched High Waisted Tummy Control Side Pocket Shaping Training Leggings Set had a sold count of 11,400, while the 【Plus Size】 Fall Solid Pattern Ruched Sports Tummy Control Leggings had a sold count of 719. The GMV Gross Merchandise Volume, which represents the total value of merchandise sold, also shows significant differences. The Halara 3-Piece set had a GMV of $1,108,700, and the growth rates GMV qoq - Quarter on Quarter Growth in GMV are quite remarkable for many products, with some showing over 1000% growth like the Halara 3-Piece set with a 1553.42% growth rate. The price ranges can be inferred from the GMV and sold count, indicating a wide variety of price points for different products.

Detailed Analysis

Halara 3-Piece SoCinched High Waisted Tummy Control Side Pocket Shaping Training Leggings Set

This product had an outstanding performance with a sold count of 11,400 and a GMV of $1,108,700. The 1553.42% growth rate in GMV qoq suggests that it has gained significant popularity in December. The high sold count could be attributed to its features like tummy control, side pockets, and a shaping design, which are highly desired by consumers, especially those engaged in fitness activities. The price point, which can be estimated by dividing the GMV by the sold count, seems to be within a reasonable range that attracts customers while still allowing for a good profit margin for the seller.

Men's Letter Print Hoodie & Drawstring Waist Sweatpants Sports Sweat Suit Set

With a sold count of 6337 and a GMV of $112,900, this men's two-piece outfit also showed a strong growth rate of 946.43%. The regular fit and casual style, along with its suitability for fall and winter, likely contributed to its popularity. Consumers looking for comfortable and stylish sportswear for the colder months would find this set appealing. The price, calculated in a similar way as above, seems to be competitive enough to drive sales and maintain a good market position.

Women's Solid Long Sleeve Tee & High Waist Leggings Tracksuit Set

This women's sportswear set had a sold count of 24,500 and a GMV of $394,100 with a 594.12% growth rate. Its sporty, comfy, and breathable design makes it suitable for various activities like yoga, gym workouts, and running. The all-season appeal also adds to its desirability. The price range, determined from the GMV and sold count, is likely to be in a sweet spot that caters to a wide range of customers, from those who are budget conscious to those willing to spend a bit more for quality sportswear.

Summary

The Sport & Outdoor Clothing industry on TikTok U.S. in December exhibited strong growth trends. Key factors influencing the market performance include product features such as tummy control, comfort, and breathability, as well as the suitability for different seasons and activities. Pricing also plays a crucial role, with products that offer a good balance between quality and price achieving higher sales. For industry practitioners, it is recommended to focus on these key factors. Continuing to innovate and improve product features, ensuring a wide range of styles for different seasons and activities, and setting competitive prices will be essential to maintain and enhance market share in this growing segment.