Introduction

The data presented here is sourced from TikTok's analytics for the US market in December. This chart data on Leisure & Outdoor Recreation Equipment is of great significance as it provides insights into consumer preferences and market trends within this specific category. It helps both consumers to stay updated on popular products and industry practitioners to strategize their marketing and production efforts.

Analysis and Conclusions

Data Overview

The chart data showcases a diverse range of products within the Leisure & Outdoor Recreation Equipment category. The sales figures vary significantly, with some products recording high sold counts while others have more modest numbers. In terms of growth trends, most of the products listed here have experienced notable growth in December. The price ranges also differ widely, from relatively inexpensive items like the Sticky Ball Darts Board to more costly equipment such as the Underwater Fishing Camera.

Detailed Analysis

Underwater Fishing Camera

The Underwater Fishing Camera with a 4.3 Inch Screen and Waterproof Camera has been a standout product. It had an impressive sold count of 8780 in December, with a GMV Gross Merchandise Volume of 31.97万 and a GMV qoq Quarter-on-Quarter growth rate of GMV of 96.52%. The high demand for this product could be attributed to its functionality, making it a valuable addition for fishing enthusiasts. It offers the ability to locate fish underwater, which is a crucial aspect of fishing. Additionally, it might have been popular as a fall gift, capitalizing on the fishing season during that time.

Boxing Reflex Ball

The Boxing Reflex Ball, marketed as a great gift option for boyfriends and for improving reaction speed and hand eye coordination, also had a remarkable performance. With a sold count of 4.02万, a GMV of 20.79万, and a GMV qoq of 76.44%, it clearly appealed to a significant number of consumers. This could be due to the increasing focus on home workouts and the need for engaging and effective training equipment. It also benefits from being a popular gift choice, especially around Valentine's Day.

Winter Warm Gloves

The Winter Warm Gloves, designed for men's and women's outdoor cycling and other sports activities, had a sold count of 2.66万 and a GMV of 18.94万 with a GMV qoq of 33.61%. Their popularity might be attributed to the winter season in December, where the need for warm and functional gloves is high. The added features like waterproof, windproof, and touch screen compatibility also make them a practical choice for various outdoor pursuits.

Summary

Overall, the Leisure & Outdoor Recreation Equipment industry on TikTok US in December showed a vibrant picture. Key factors influencing the market performance include the seasonality of products such as winter sports equipment being popular in December, the functionality and practicality of the items, and their appeal as gift options. For industry practitioners, it would be advisable to focus on product features that meet the specific needs of consumers during different seasons. Additionally, leveraging the popularity of products as gifts can further boost sales. Marketing efforts should also highlight the unique selling points of each product to attract more customers.