Introduction

The data presented here is sourced from TikTok's analytics for the US market in December. This data on Men's Bottoms is of significant importance as it provides valuable insights into consumer preferences and market trends within this specific category. It helps both consumers to stay updated on popular styles and industry practitioners to strategize their marketing and production efforts.

Analysis and Conclusions

Data Overview

The chart data for Men's Bottoms in December on TikTok US showcases a diverse range of products with varying sales figures, growth trends, and price ranges. The sold count and GMV Gross Merchandise Volume figures vary significantly among the different types of men's bottoms listed, indicating different levels of consumer demand and market penetration.

Detailed Analysis

Men's Letter & Figure Embroidery Drawstring Waist Shorts

This product had a sold count of 2616 and a GMV of 45,800 with a remarkable GMV qoq Quarter on Quarter growth of 369.66%. The unique embroidery design and breathable, casual style might be the driving factors behind its popularity. It caters to the daily wear needs of men across all seasons, making it a versatile choice for consumers.

Men's Random Ethnic Patterns Drawstring Waist Thermal Pants

With a sold count of 4065 and a GMV of 61,000 and a GMV qoq of 253.95%, these pants are clearly in demand during the fall and winter months. The ethnic patterns and loose, casual pocket design add a trendy touch, appealing to those looking for both style and comfort in colder weather.

Baggy Men's Loose Button Fly Straight Leg Jeans

Boasting a sold count of 8955 and a GMV of 133,300 with a GMV qoq of 188.72%, these jeans are a hit among consumers. The casual, comfy, and slightly stretchy nature along with the street style pocket design makes them suitable for daily wear throughout the year, fulfilling the need for both fashion and functionality.

Men's Regular Fit Plain Pockets Drawstring Waist Thermal Lining Adjustable Jogger Pants

Having a sold count of 6310 and a GMV of 113,100 with a GMV qoq of 151.4%, these jogger pants are popular for winter wear. The comfort, warmth, and practical features like waterproof zipper pockets contribute to their appeal, making them a go-to choice for men during the colder months.

Men's Letter Embroidery Drawstring Waist Wide Leg Pants

With a sold count of 1093 and a GMV of 15,000 and a GMV qoq of 136.76%, these wide leg pants offer a casual and comfy option for daily wear. The letter embroidery adds a touch of style, making them stand out in the market of men's bottoms.

Eric Emanuel EE Basic Shorts

These new men's casual shorts had a sold count of 1219 and a GMV of 20,100 with a GMV qoq of 114.61%. Their fitness and sports-oriented design along with the classic GYM Mesh Shorts style make them suitable for summer activities like gym workouts, attracting a specific segment of consumers.

Men's Plain Solid Color Drawstring Pocket Shorts

With a sold count of 2189 and a GMV of 34,400 and a GMV qoq of 110.94%, these shorts are popular for summer and back-to-school outfits. The plain solid color and elastic waist pockets offer comfort and a simple yet stylish look, appealing to a wide range of consumers.

Men's Solid Zipper Pocket Drawstring Waist Cargo Pants

These cargo pants had a sold count of 866 and a GMV of 14,500 with a GMV qoq of 87.55%. The trendy street style and practical zipper pockets make them a good choice for daily outdoor wear during spring, summer, and fall, though their sales figures suggest a relatively lower demand compared to some other products.

Men's Plain Drawstring Waist Sweatpants

With a sold count of 2424 and a GMV of 99,600 with a GMV qoq of 78.44%, these sweatpants are a staple for men's daily wear. The regular fit, elastic waist, and drawstring details along with the casual athleisure style make them a comfortable and popular choice for going out or just lounging around.

Men's Thin Letter Patched Contrast Binding Pocket Drawstring Cargo Pants

These cargo pants had a sold count of 3222 and a GMV of 57,600 with a GMV qoq of 72.05%. The unique letter patches and contrast binding details along with the loose utility style make them a trendy choice for fall outfits, especially for back-to-school and going out occasions.

Summary

The men's bottoms market on TikTok US in December shows a vibrant picture. Key factors influencing the market performance include design elements like embroidery, ethnic patterns, and unique pocket designs, as well as functionality aspects such as thermal lining, waterproof pockets, and elastic waists. Comfort and versatility also play crucial roles, with products that can be worn across different seasons and occasions being more popular. For industry practitioners, it would be wise to focus on these aspects when designing and marketing men's bottoms. Incorporating trendy styles while maintaining comfort and functionality can help capture a larger share of the market.