Introduction

The data presented here focuses on the TikTok US makeup market for the month of December. The source of this data is Gloda, which provides valuable insights into the performance of various makeup products on TikTok. This data is significant as it helps both consumers and market players understand the trends, popular products, and growth patterns within the makeup segment on this popular social media platform.

Analysis and Conclusions

Data Overview

The chart data showcases a diverse range of makeup products that have experienced significant growth in December. The sold count, which indicates the number of units sold, varies widely among the products. For instance, the GrandeLASH-LIFT Heated Lash Curling Tool had a sold count of 10,900, while the Long Lasting Matte Lip Liner Set had a sold count of 2,852. The GMV Gross Merchandise Volume, which represents the total value of goods sold, also shows a wide range. The GrandeLASH-LIFT Heated Lash Curling Tool had a GMV of $250,100, and the MAANGE Professional Soft Makeup Brush Set had a GMV of $677,500. The GMV QoQ Quarter on Quarter growth percentages are quite remarkable, with some products experiencing over 1000% growth, indicating a booming market for certain makeup items in December.

Detailed Analysis

GrandeLASH-LIFT Heated Lash Curling Tool

This product had a sold count of 10,900 and a GMV of $250,100 with an astonishing GMV QoQ growth of 1033.14%. The high growth could be attributed to several factors. Firstly, the unique feature of being a heated lash curling tool might have attracted consumers looking for an innovative way to enhance their lashes. Additionally, with the increasing popularity of makeup tutorials on TikTok, a product like this that can provide a distinct look could have been showcased in many videos, leading to increased awareness and subsequent sales.

tarte best of maracuja juicy lips 4 piece set V2

With a sold count of 5,547 and a GMV of $216,600 and a GMV QoQ growth of 708.72%, this lip set has also seen significant growth. The brand 'tarte' is well-known in the makeup industry, which might have contributed to its popularity. Moreover, the 4-piece set offers variety to consumers, allowing them to experiment with different lip colors and finishes. The holiday season in December could also have played a role, as lip products are often popular gifts, and this set might have been a desirable option for many.

Peel Off Lip Tint, Wipe-On Colour Liquid Lipsticks, Tattoo Lip Glaze, Matte High Pigment Long Wear Waterproof

This product had a sold count of 6,316 and a GMV of $44,100 with a GMV QoQ growth of 616.02%. The long-wear and waterproof features are likely to be appealing to consumers who want their lip color to last throughout the day. The variety of lip product types included in this offering peel off lip tint, liquid lipsticks, etc. might also have attracted those who like to switch up their lip looks. TikTok makeup tutorials could have showcased the different ways to use these products, driving up sales.

Summary

The makeup industry on TikTok US in December was characterized by the rapid growth of several products across different categories. Key factors influencing the market performance include product innovation such as the heated lash curling tool, brand reputation like 'tarte', and the appeal of product features long-wear, waterproof, etc.. For industry practitioners, it is recommended to focus on these aspects. Continuing to innovate and offer unique products can attract consumers. Building and maintaining a good brand reputation is crucial. Also, leveraging the power of TikTok through makeup tutorials and product showcases can significantly boost sales and brand awareness in this highly competitive market.