Introduction

The data presented here focuses on the fast-growing skincare products on TikTok US during the month of December. The source of this data is TikTok's analytics, which provides valuable insights into the performance of various skincare items in the market. This information is significant for both consumers, who can discover popular and effective products, and for the market players, as it helps them understand the trends and consumer preferences.

Analysis and Conclusions

Data Overview

The chart data showcases a diverse range of skincare products with varying sales figures, growth trends, and price ranges. From serums to lip balms, and from acne patches to facial masks, the variety is quite extensive. The growth rates, measured by the GMV Gross Merchandise Volume QoQ Quarter over Quarter, are quite remarkable for many of these products, indicating a booming skincare market on TikTok US in December.

Detailed Analysis

[WNP Official Shop] Ultra-Hydrating Serum - Vegan | 3% Hyaluronic Acid Glass Skin Single-Use Vials

This product had a sold count of 7080 and a GMV of $464,700 with an astonishing GMV QoQ growth rate of 865.41%. The high growth could be attributed to the increasing demand for vegan and hyaluronic acid-based skincare products. Consumers are likely drawn to its promise of achieving glass skin, a popular trend in the skincare community.

Snore Silk Mouth Tape & Nasal Strips Set

With a sold count of 4389 and a GMV of $49,100, this product had a GMV QoQ growth rate of 673.05%. While it may seem unusual in the skincare category, it likely caters to those who are looking for solutions to improve their overall well-being, including better sleep which can in turn have a positive impact on skin health.

Star & Heart Shaped Pimple Patch

The 432pcs/box Hydrocolloid Acne Cover Patch had a sold count of 4475 and a GMV of $20,900 with a GMV QoQ growth rate of 453.91%. Its popularity could be due to its cute shape, making it not only an effective acne treatment but also a fun and trendy skincare accessory, especially popular among women and men during the Christmas season as it was also marketed as a Christmas gift.

Organic Grass-Fed Beef Tallow Balm with Raw Honey

This 2 oz skincare product had a sold count of 23,600 and a GMV of $418,500 with a GMV QoQ growth rate of 368.06%. The use of natural and organic ingredients like grass-fed beef tallow and raw honey is likely appealing to consumers who are increasingly seeking all-natural moisturizers for soft and radiant skin.

NIDA Youthful Formula Ultimate Moisturizing Cream

With a sold count of 37,100 and a GMV of $498,900, this product had a GMV QoQ growth rate of 313.49%. Containing beneficial ingredients like collagen, niacinamide, and centella asiatica, it targets common skincare concerns such as wrinkles and dark spots, which is probably why it has seen significant growth in sales.

BLACKLINE Foam Cannon 2.0

This product, which creates thick shaving cream-like foam with a 1000ml capacity, had a sold count of 8147 and a GMV of $252,300 with a GMV QoQ growth rate of 302.72%. Its popularity might be due to its convenience and ability to provide a rich lather for a better skincare routine, especially for those who use pressure washers in their cleansing process.

Centella foam facial mask

The Centella foam facial mask that can remove black and control oil, with a sold count of 2607 and a GMV of $46,300, had a GMV QoQ growth rate of 281.9%. Its ability to address specific skin issues like blackheads and oil control is likely what吸引了消费者的注意, making it a growing product in the skincare market.

Tallow Lip Balm

With a sold count of 2060 and a GMV of $17,200, this lip balm had a GMV QoQ growth rate of 236.54%. Its long-lasting and deep moisturization properties, along with the use of organic ingredients, make it an attractive option for those seeking to nourish and protect their lips.

Glow Reviver Lip Oil Glimmer

This lip oil had a sold count of 39,600 and a GMV of $316,800 with a GMV QoQ growth rate of 228.64%. The promise of a glimmering effect along with its moisturizing properties is likely what has contributed to its growth in popularity among consumers.

Pout Preserve Peptide Lip Duo - Ole Henriksen

With a sold count of 3873 and a GMV of $144,600, this lip duo had a GMV QoQ growth rate of 202.35%. The use of peptides and the reputation of the Ole Henriksen brand might be the factors that have led to its success in the market.

Summary

The skincare industry on TikTok US in December was characterized by a diverse range of fast-growing products. Key factors influencing the market performance include the use of trendy and effective ingredients, addressing specific skin concerns, and having an appealing marketing approach such as cute designs or holiday-themed packaging. For industry practitioners, it is recommended to stay updated on these trends, focus on product quality and innovation, and leverage the power of social media marketing like TikTok to reach a wider audience and drive sales.