Introduction

The data presented here focuses on the Hand, Foot & Nail Care category within the TikTok U.S. market for the month of December. The source of this data is TikTok's analytics, which provides valuable insights into the performance of various products in this specific category. Understanding this data is crucial for both consumers who are interested in the latest trends and products in this area, as well as for market players looking to capitalize on the emerging opportunities.

Analysis and Conclusions

Data Overview

The chart data for the Hand, Foot & Nail Care category in December on TikTok U.S. showcases a diverse range of products with varying sales figures, growth trends, and price ranges. The sold count and GMV Gross Merchandise Volume figures vary significantly among the different products, indicating different levels of consumer interest and market penetration.

Detailed Analysis

LINKEVAP Electric Feet Callus Remover: This product had a sold count of 1.81万 and a GMV of 25.65万 with a remarkable GMV qoq Quarter-on-Quarter growth rate of 168.82%. Its success could be attributed to its features like being portable, waterproof, and a useful tool for foot care, especially for dealing with dead, hard, and cracked dry skin. Consumers likely find it convenient and effective for their foot care routine.

23 in 1 Acrylic Nail Kit for Beginners: With a sold count of 2311 and a GMV of 3.8万, showing a 135.63% GMV qoq growth. This kit, which includes 12 color glitter acrylic powder and nail extensions along with manicure tools, seems to be popular among beginners, especially around Valentine's Day as it's marketed as a gift option. The variety of colors and the all-in-one nature of the kit likely appeal to those new to acrylic nails.

Electric Foot Callus Remover with 60 PCS Replacement Sandpaper Disks: Sold 2124 units with a GMV of 2.47万 and a 125.14% GMV qoq growth. Its professional pedicure machine features like speed adjustable and the inclusion of a large number of replacement disks make it an attractive option for those looking for a more comprehensive foot care tool to remove calluses and dry skin.

NailPhoria WINTER Collections Press On Nails: Had a sold count of 2025 and a GMV of 18.91万 with a 120.06% GMV qoq growth. The handmade and reusable nature of these gel/acrylic press-on nails, along with the winter collections designs, likely contribute to their popularity. They offer a convenient alternative to traditional manicures for consumers who want a quick and stylish nail look.

AILLSA Gel Nail Kit: Sold 1032 units with a GMV of 1.59万 and an 114.22% GMV qoq growth. This 240pcs kit with matte almond nail tips, along with nail glue, dehydrator, UV light, and top coat, provides a complete DIY solution for beginners at home. Its marketing as a birthday and Christmas gift for girls also helps boost its appeal.

Hand Sanitizer Spray: With a sold count of 3474 and a GMV of 5.79万 and a 103.44% GMV qoq growth. The set of 4 moisturizing hand sanitizer sprays in different scents like lavender, vanilla, aloe vera, and unscented, being alcohol-free, makes it a popular choice, especially as a Christmas gift option for both men and women.

Electric Feet Callus Removers Rechargeable: Sold 1942 units with a GMV of 2.48万 and a 94.9% GMV qoq growth. Its rechargeable and portable features, along with being an ideal gift for dealing with dead, hard, and cracked dry skin, contribute to its market performance.

NailHaven Short Nail Collection: Had a sold count of 1105 and a GMV of 8828.95 with a 93.18% GMV qoq growth. The handpainted cute designs on these short acrylic press-on nails, along with their reusable nature, likely attract consumers who prefer a more unique and stylish short nail look.

【Valentines's Day Gifts Sale】Modelones 22Pcs Poly Nail Extension Gel Kit: Sold 1120 units with a GMV of 3.33万 and an 89.4% GMV qoq growth. The kit, which includes 6 colors with a 48W nail lamp, slip solution, rhinestone glitter, and is designed for French nail art, is marketed as a birthday gift and for home DIY gel-x nail care. Its all-in-one nature and Valentine's Day sale promotion likely contribute to its sales.

【FREE GIFTS】Modelones Nail Tips Kit: Sold 4619 units with a GMV of 6.08万 and an 87.94% GMV qoq growth. The 500Pcs soft gel nail tips with 4 In 1 Nail Glue and uv lamp, being marketed as Christmas gifts and a DIY starter kit, likely appeal to consumers looking for an affordable and convenient way to do their own nails at home.

Summary

The Hand, Foot & Nail Care industry on TikTok U.S. in December exhibited significant growth and activity. Key factors influencing the market performance include product features such as portability, variety of colors and designs, all-in-one kits for beginners, and marketing as gift options around holidays like Valentine's Day and Christmas. For industry practitioners, it would be advisable to focus on enhancing product features that offer convenience and style to consumers, as well as leveraging holiday marketing opportunities to boost sales. Additionally, maintaining a good balance between price and quality is crucial to attract and retain customers in this competitive market.