Introduction

The data presented here is sourced from TikTok's analytics for the US market in December. This chart data holds significant importance as it provides insights into the consumer preferences and market trends within the Men's Care category on TikTok. It helps both consumers to stay updated on popular products and industry practitioners to strategize their marketing and product development efforts.

Analysis and Conclusions

Data Overview

In December, the Men's Care category on TikTok US witnessed a diverse range of sales and growth trends. The products varied in price ranges as well. Some products showed remarkable growth in terms of sold count and GMV Gross Merchandise Volume. For instance, the Soft Serve After Shave Oil - Strawberry & Vanilla Scent had a sold count of 3167 with a GMV of 8.43万 and a staggering GMV qoq Quarter on Quarter growth rate of 264.53%.

Detailed Analysis

Beard Care Kits: Beard care kits were quite popular in December. The Beard Gift Kit for Men, Isner Mile Beard Grooming Kit had a sold count of 2303 and a GMV of 3.65万 with an 180.58% GMV qoq. Another similar kit, Beard Kit for Men, Beard Gift Kit, Beard Care Kit, Isner Mile Beard Grooming Kit had a sold count of 2689 and a GMV of 4.46万 with an 80.29% GMV qoq. The popularity of these kits could be attributed to the increasing trend of men taking better care of their beards. They offer a complete set of grooming tools and products, making it convenient for men to maintain their beards. Also, with holidays like Valentine's Day, Father's Day, Christmas, and birthdays around the corner in December, these kits make perfect gifts for men, dads, boyfriends, etc.

Styling Products: The L3 Level 3 Styling Powder - Natural Look Mens Powder had a sold count of 4629 and a GMV of 4.73万 with a 64.5% GMV qoq. This product's popularity might be due to its claim of providing a natural look with no oil or greasy residue, which is a desirable feature for men's haircare. It caters to the need of men who want to style their hair without the hassle of dealing with oily or greasy products.

Hair Growth and Eye Care Products: Tame Beard Growth Oil had a sold count of 1915 and a GMV of 2.54万 with a 25.55% GMV qoq. The 5% Minoxidil Oil for Hair & Beard - 60ml also had a decent performance with a sold count of 955 and a GMV of 1.97万 with a 22.04% GMV qoq. These products target the concerns of men regarding hair and beard growth. On the other hand, Harry's Cooling Eye Kit, which focuses on facial skincare like hydrating and reducing under-eye puffiness, had a sold count of 926 and a GMV of 2.53万 with a 34.22% GMV qoq. This shows that men are also becoming more conscious about their facial skin health.

Summary

The Men's Care industry on TikTok US in December was characterized by a growing trend of men investing in their grooming and skincare. Key factors influencing the market performance include the increasing awareness of personal appearance among men, the gifting season during December, and the effectiveness of product marketing on TikTok. For industry practitioners, it is recommended to continue focusing on product quality and innovation. For example, creating more comprehensive beard care kits or developing haircare products with unique features like the natural look styling powder. Also, leveraging the gifting aspect by marketing products as perfect gifts for various occasions. Moreover, maintaining an active presence on TikTok to reach a wider audience and showcase the benefits of the products effectively.