Introduction

The data presented here focuses on the TikTok U.S. market for kitchen knives during the month of December. The source of this data is TikTok's analytics, which provides valuable insights into the performance of various kitchen knife products. This data is significant for both consumers and the market as it helps consumers make informed decisions about their purchases and allows market players to understand the trends and preferences.

Analysis and Conclusions

Data Overview

The chart data reveals a diverse range of kitchen knife products and their performance in December. We can observe different levels of sales, growth trends, and price ranges. Some products have shown remarkable growth in terms of both the number of units sold and the Gross Merchandise Volume GMV. For example, the 【Stove Cover】Kikcoin Extra Large Wooden Cutting Board with Handle had a sold count of 5227 and a GMV of 21.73万, with a significant growth rate of 69.06% compared to the previous period.

Detailed Analysis

Knife Sharpeners

Products like the Manual Knife Sharpener, 1 Set Stainless Steel Knife Sharpener, and the Rolling Knife Sharpener Kit have also made their mark. The Manual Knife Sharpener had a sold count of 1360 and a GMV of 2.37万 with a growth rate of 144.51%. The growth in the sales of these sharpeners could be attributed to the fact that many consumers who purchase kitchen knives also look for efficient ways to keep them sharp. As kitchen knives are essential tools in the kitchen, maintaining their sharpness is crucial for a smooth cooking experience.

Chopping Boards

The Stainless Steel Double Sided Chopping Board had a sold count of 1.18万 and a GMV of 14.19万 with a growth rate of 124.29%. Chopping boards are a staple in any kitchen, and the growth in the sales of this particular product might be due to its non-slip feature and its suitability for cutting both meat and vegetables. Consumers are likely to prefer such versatile and practical kitchen accessories.

Kitchen Knives

Among the actual kitchen knives, the Huusk Professional Chef Knife - Hand-Forged High Carbon Steel Boning Knife had a sold count of 3484 and a GMV of 12.53万 with a growth rate of 66.27%. The Purple Dragon Hand Forged Kitchen Knives for Chef also had a decent performance with a sold count of 1012 and a GMV of 3.1万 and a growth rate of 91.64%. The popularity of these knives could be due to their high-quality materials like high carbon steel and their aesthetically pleasing designs, such as the wooden handles, which make them not only functional but also a great addition to the kitchen decor.

Summary

Overall, the kitchen knives industry on TikTok U.S. in December showed a vibrant picture. Key factors influencing the market performance include product features such as sharpness, durability, and versatility for different kitchen tasks. The design and aesthetics of the products also play a significant role, as consumers are not only looking for functional tools but also items that can enhance the look of their kitchens. For industry practitioners, it is recommended to focus on these aspects while developing and marketing their products. Continuing to innovate in terms of materials and design, as well as providing clear and engaging product descriptions on TikTok, can help attract more customers and boost sales.