Introduction

The data presented here focuses on the Cutlery & Tableware category within the TikTok U.S. market during the month of December. The source of this data is Gloda, which provides valuable insights into the performance of various products in this specific category. Understanding this chart is crucial for both consumers, who can stay updated on popular and trending items, and for the market players, as it helps them gauge the demand and competition.

Analysis and Conclusions

Data Overview

The chart data for Cutlery & Tableware on TikTok U.S. in December showcases a diverse range of products with varying sales figures, growth trends, and price ranges. We can observe a significant presence of products related to food heating and serving, as well as various kitchen accessories.

Detailed Analysis

Electric Lunch Boxes

Products like the "Black Friday Deals Electric Lunch Box Food Heater for Adults" and other variants of electric lunch boxes have shown remarkable growth. The "Black Friday Deals Electric Lunch Box" had a sold count of 8378 with a GMV of $239,700 and a GMV QoQ growth of 192.15%. Another electric lunch box, "Electric Lunch Box Portable Food Heater for Adults, Fast Heating Food Warmer for Car Truck Home Office 110V/12V/24V with 1.8L 304 Stainless Steel Container, Fork Spoon and Bag", had a sold count of 1249 with a GMV of $33,700 and a 30.03% GMV QoQ growth. The popularity of these lunch boxes can be attributed to the convenience they offer, especially for those who are on the go or need to heat their food during work or travel. The ability to heat food in different settings such as cars, trucks, offices, etc., makes them a practical choice for many consumers.

Kitchen Spoons and Utensils

The "Creative Shovel Shaped Spoon, 4 Counts/set Stainless Steel Coffee Spoon for Ice Cream, Tea, Appetizer, Dessert, Cinnamon Spoon, Home Kitchen Supplies" had a sold count of 1555 with a GMV of $4784.3 and a 93.53% GMV QoQ growth. These unique and specialized spoons seem to have caught the attention of consumers, possibly due to their creative design and versatility in being used for different types of food. On the other hand, the "Dipping Sauce Plate & Holder Set 7counts/set, Dipping Sauce Plate Set, Vinegar & Soy Sauce Dish Set, Including 6counts Seasoning Dish with 1count Storage Box, Kitchen Accessories" with a sold count of 6287 and a GMV of $35,900 and a 33.17% GMV QoQ growth, shows the demand for proper sauce serving accessories in the kitchen.

Other Notable Products

The "Wooden Bread Slicer, Bread Knife with Screwdriver, Stainless Steel Serrated Saw Bread Cutter for Bagels, Baguettes and More" had a sold count of 2062 with a GMV of $26,500 and a 241.33% GMV QoQ growth. This indicates a growing interest in specialized bread-cutting tools. The "Silicone Heat Resistant Placemat, 4 Counts/set Multifunctional Non-slip Pot Mat, Kitchen Insulation Table Mat, Summer Essentials, Kitchen Drain Mat, Summer for Gift" with a sold count of 1256 and a GMV of $17,500 and a 75.7% GMV QoQ growth, shows the importance of kitchen mats for both functionality and as potential gifts. The "Funny Cat Hand Towels for Kitchen Bathroom - Cute Decoration Hanging Towels Super Absorbent Soft - Housewarming Birthday Mothers Day Gifts for Women and Cat Lovers" with a sold count of 1752 and a GMV of $35,500 and a 37.83% GMV QoQ growth, highlights the appeal of decorative and functional kitchen towels, especially those with a cute and appealing design.

Summary

In conclusion, the Cutlery & Tableware industry on TikTok U.S. in December exhibited a vibrant market with various products showing significant growth. Key factors influencing the market performance include convenience, unique design, and functionality. For industry practitioners, it would be advisable to focus on these aspects when developing and marketing new products. Offering products that solve practical problems such as convenient food heating or provide unique and appealing designs like the creative spoons or cute towels can help capture the attention of consumers and drive sales in this competitive market.