Introduction

The data presented here focuses on the Video & Music category within the TikTok US market for the week of 2025/01/05 - 2025/01/11. The source of this data provides valuable insights into the performance of various stores, which is significant for both consumers looking for popular shopping destinations and the market as a whole to understand the current dynamics.

Analysis and Conclusions

Data Overview

During the specified week, we observed a diverse range of sales figures, growth trends, and price ranges among the best-selling stores in the Video & Music category on TikTok US. Some stores experienced significant growth, while others faced declines.

Detailed Analysis

Poke Packs & Pulls

Poke Packs & Pulls had sales of $2659.75. However, it faced a decline of -36.3%. With 5 units in one category, 2 in another, 1 in a third, and 0 in a fourth, and an average price of $531.95, it had a market share of 13.85%. The decline could potentially be due to various factors such as changing consumer preferences or increased competition in the related product offerings.

Mostly K-pop

Mostly K-pop had sales of $2157.87 with a decline of -19.3%. It had a relatively large number of units in different categories, with 103, 270, 40, and 1 respectively. The average price was $20.95, and it held a market share of 11.24%. The decline might be attributed to factors like saturation in the K-pop market segment or changes in the marketing strategies of competitors.

KPOP EXCHANGE

KPOP EXCHANGE had sales of $1806.08 and a significant decline of -32.66%. With 72, 123, 7, and 2 units in different categories and an average price of $25.08, it had a market share of 9.41%. The decline could be due to issues such as quality concerns among consumers or a shift in the popularity of certain K-pop products it offers.

Rollin’ Records

Rollin’ Records showed a positive growth trend with sales of $1598.71 and a growth rate of 30.64%. It had 47, 103, 7, and 0 units in different categories and an average price of $34.02, with a market share of 8.33%. The growth could be attributed to effective marketing, offering unique products, or meeting the specific demands of consumers in the Video & Music category.

Collectors' Choice Music

Collectors' Choice Music had sales of $1452.97 and a decline of -35.53%. With 57, 712, 33, and 2 units in different categories and an average price of $25.49, it had a market share of 7.57%. The decline might be due to factors like outdated inventory or failure to adapt to the changing trends in the music collecting market.

Kpop702

Kpop702 had sales of $1102.38 with a growth rate of 5.72%. It had 16, 53, 10, and 0 units in different categories and an average price of $68.90, with a market share of 5.74%. The growth could potentially be because of its focus on niche K-pop products that are in high demand among a specific group of consumers.

Rock Paper Scissors K-Pop

Rock Paper Scissors K-Pop had sales of $932.42 but faced a huge decline of -72.59%. With 47, 207, 27, and 0 units in different categories and an average price of $19.84, it had a market share of 4.86%. The significant decline could be due to a combination of factors such as poor product selection, ineffective marketing, or changes in the overall K-pop market landscape.

WhosAUX

WhosAUX had sales of $896.61 with a growth rate of 11.43%. It had 39, 1, 1, and 2 units in different categories and an average price of $22.99, with a market share of 4.67%. The growth might be attributed to its innovative approach in offering music-related products or services that are appealing to consumers.

Fat Beats

Fat Beats had sales of $776.12 with an astonishing growth rate of 167.7%. It had 18, 16, 3, and 0 units in different categories and an average price of $43.12, with a market share of 4.04%. The remarkable growth could be due to its ability to tap into a new and growing segment of the Video & Music market, perhaps by offering unique and high-quality products.

Book & Mortar

Book & Mortar had sales of $719 with a decline of -44.52%. It had 25, 676, 13, and 1 units in different categories and an average price of $28.76, with a market share of 3.74%. The decline could be because of difficulties in competing with online stores in terms of convenience and product variety.

Summary

The Video & Music market on TikTok US for the week of 2025/01/05 - 2025/01/11 was a mix of growth and decline for the best-selling stores. Key factors influencing market performance include product quality, marketing strategies, consumer preferences, and the ability to adapt to changing trends. For industry practitioners, it is crucial to focus on understanding consumer needs, offering unique products, and implementing effective marketing campaigns to stay competitive in this dynamic market.