Introduction

The data presented here is sourced from Gloda, covering the period from 01/05 - 01/11 2025. This TikTok US chart data regarding menswear and underwear is of significant importance. It offers valuable insights to both consumers, helping them stay updated on popular trends, and to the market, enabling businesses to understand the performance of different products and make informed decisions.

Analysis and Conclusions

Data Overview

The chart data showcases a diverse range of menswear and underwear products with varying sales figures, growth trends, and price ranges. For instance, we have products with sold counts ranging from 847 like the EKKO BEATERS Tank Top to 5402 Men's American Flag Print Zip Up Hooded Jacket. The GMV Gross Merchandise Volume also varies significantly, with some products having a GMV in the thousands such as 6767.53 for the EKKO BEATERS Tank Top and others reaching up to 6.33万 Men's Regular Fit Plain Pockets Drawstring Waist Thermal Lining Adjustable Jogger Pants. The growth rates, measured by GMV QoQ Quarter over Quarter, are also quite impressive, with many products showing growth percentages well above 100%, indicating a booming market for these items on TikTok US during this week.

Detailed Analysis

Let's take a closer look at some specific products. The Men's 3 Pack Heavyweight Fleece Lined Zip & Pullover Hoodies had a sold count of 1427 and a GMV of 3.08万 with a remarkable GMV QoQ growth of 319.86%. This could be due to the heavyweight fleece lining, which provides warmth during the winter months, making it a practical and desirable choice for consumers. The MAGCOMSEN Men's Winter Coats Waterproof Ski Snow Jacket Warm Fleece Jacket Parka Raincoats With Multi-Pockets also performed well, with 963 units sold and a GMV of 4.52万 and a 256.38% GMV QoQ growth. The multiple pockets and waterproof features likely contribute to its popularity, as they offer functionality and protection from the elements.

Another interesting product is the Men's Regular Fit Plain Pockets Drawstring Waist Thermal Lining Adjustable Jogger Pants, which had the highest GMV among the listed products at 6.33万 and a sold count of 3763 with a 238.28% GMV QoQ growth. The combination of comfort features like the drawstring waist, thermal lining, and adjustable fit, along with the practicality of pockets, seems to have struck a chord with consumers, making it a top choice for daily wear during winter.

The Men's Colorblock & Rabbit Print Polo Shirt, despite being a summer clothing item, still showed a decent growth rate of 197.77% with a sold count of 1592 and a GMV of 1.36万. This could suggest that consumers are already planning their summer wardrobes or perhaps the unique colorblock and rabbit print design has caught their attention even in the midst of winter.

Summary

Overall, the menswear and underwear industry on TikTok US during the week of 01/05 - 01/11 2025 appears to be thriving. Key factors influencing market performance include product features such as warmth, functionality like pockets and waterproofing, and unique designs. Comfort also seems to play a significant role, as seen with the popular jogger pants. For industry practitioners, it would be advisable to focus on these aspects when developing and marketing their products. Continuing to offer products with these desirable features and keeping up with emerging trends in design and functionality will likely lead to continued success in this fast-growing market segment on TikTok US.