Introduction

The data presented here is sourced from the TikTok US market for the week of 2025/01/05 - 2025/01/11, focusing on the collectibles category. This data is crucial as it provides insights into the consumer preferences and market trends within the collectibles segment on TikTok US, which can be valuable for both consumers and market players.

Analysis and Conclusions

Data Overview

The chart data reveals a diverse range of collectibles that have experienced significant growth during the week. The sold count varies across different products, with some having relatively lower sales numbers like HHR Sports Cards - Full Size PYP Autographed Memorabilia - Authentic NFL Player Signature with a sold count of 381, while others like Intermediate Reading Fluency Stories for 2nd - 4th Grade - Educational Books for Children had a sold count of 1676. The GMV Gross Merchandise Volume also shows a wide range, from 10,000 for HHR Sports Cards to 151,300 for KING OF THE HILL Twilight Masquerade Booster Packs. The growth rates, represented by GMV QoQ Quarter on Quarter, in this case week on week, are quite impressive for most of the products, with some showing over 200% growth like Supplemental Break pyd - Sports Trading Card with a 299.02% growth rate.

Detailed Analysis

Supplemental Break pyd - Sports Trading Card

This product had a sold count of 683 and a GMV of 23,100 with an astonishing GMV QoQ growth rate of 299.02%. The high growth rate could potentially be due to increased interest in sports trading cards among TikTok users. Maybe there was a recent event related to sports that sparked this enthusiasm, or perhaps effective marketing campaigns on TikTok that targeted collectors and sports fans.

Pokémon Trick Or Trade Pack

With a sold count of 1194 and a GMV of 17,900, and a GMV QoQ growth rate of 238.24%, Pokémon products continue to be popular. The Pokémon brand has a huge fan base, and the Trick Or Trade Pack might have been promoted effectively on TikTok, reaching a wide audience of Pokémon enthusiasts. The collectible nature of these packs, along with the element of surprise in what cards one might get, likely contributed to its success.

KING OF THE HILL Twilight Masquerade Booster Packs

This product had a sold count of 1143 and a remarkable GMV of 151,300 with a GMV QoQ growth rate of 225.64%. The high GMV could be due to its relatively higher price point compared to some other collectibles. The allure of the Twilight Masquerade theme and the potential to get rare cards from the booster packs might have driven collectors to purchase it, especially if it was showcased in an appealing way on TikTok.

Intermediate Reading Fluency Stories for 2nd - 4th Grade - Educational Books for Children

Surprisingly, educational books for children also made it to the list of fast-growing collectibles. With a sold count of 1676 and a GMV of 39,300 and a GMV QoQ growth rate of 159.45%, it shows that there is a market for collectible educational materials on TikTok US. This could be because parents or educators are looking for unique and engaging reading materials for children, and the collectible aspect adds an extra layer of appeal. Maybe some TikTok influencers promoted these books, highlighting their educational value and collectibility.

Summary

The collectibles market on TikTok US during the week of 2025/01/05 - 2025/01/11 was vibrant and diverse. Key factors influencing the market performance include the brand popularity as seen with Pokémon, the collectible nature of the products such as trading cards and booster packs, and effective marketing on TikTok. For industry practitioners, it would be advisable to leverage the power of TikTok to showcase their collectibles. This could involve partnering with influencers to reach a wider audience, creating engaging content that highlights the unique features of the collectibles, and capitalizing on current trends or events related to the collectibles category. By doing so, they can hope to tap into the growing market of collectibles on TikTok US and achieve similar growth rates as the products analyzed here.