TikTok U.S. Home Supplies: Unveiling the Weekly Sales Surge!

Introduction

The data we are analyzing today comes from TikTok U.S. for the week of 01/05 - 01/11, 2025, focusing on the Home Supplies category. This data is crucial as it provides insights into consumer preferences and market trends within the home supplies segment on TikTok, which can be extremely valuable for both consumers looking for popular products and businesses aiming to understand the market better.

Analysis and Conclusions

Data Overview

The chart data reveals a diverse range of home supplies that have experienced significant growth during the week of 01/05 - 01/11, 2025. We see products with varying sold counts, from as low as 244 for the Irregular Shaped Acrylic Plaque to as high as 5512 for Dettol Antiseptic Liquid. The GMV Gross Merchandise Volume also shows a wide range, with some products like the 3Pcs Wooden Cross Decorations having a GMV of 3.44万 and others like the Scented Premium Fragrance Oil for Aroma Therapy and Home Freshening having a GMV of 4710. The growth rates, measured by GMV QoQ Quarter on Quarter, in this case week on week, are quite remarkable, with some products like the 3Pcs Wooden Cross Decorations showing a growth rate of 799.03%.

Detailed Analysis

3Pcs Wooden Cross Decorations

This product had a sold count of 4408 and a GMV of 3.44万 with an astonishing growth rate of 799.03%. Its appeal might lie in its multi-functional nature, serving as both a spiritual symbol and a great gift idea. It could be that the recent trend of incorporating religious and spiritual elements in home decor has contributed to its popularity, along with its potential use for anxiety relief, making it a desirable item for many consumers.

Windproof Hat Windproof Face Mask

With a sold count of 5727 and a GMV of 1.89万 and a growth rate of 510.39%, this product seems to have tapped into the need for protection during outdoor activities such as cycling, skiing, and working on construction sites. The polar fleece material ensures warmth, and its versatility as both a hat and a face mask makes it a practical choice for consumers in colder climates or those engaged in outdoor pursuits.

Irregular Shaped Acrylic Plaque

Although it had a relatively low sold count of 244, its GMV of 5941.4 and growth rate of 425.12% are still notable. Its creative design, featuring a letter & leaf pattern, makes it an attractive option for a birthday gift for grandma or as a home decoration. It could be that its uniqueness and personalized touch have appealed to a niche market of consumers looking for something different for their home decor or as a special gift.

Scented Premium Fragrance Oil

The Scented Premium Fragrance Oil had a sold count of 1013 and a GMV of 4710 with a growth rate of 322.68%. The increasing popularity of aroma therapy and the desire to freshen up homes have likely contributed to its growth. Consumers are becoming more conscious of creating a pleasant and relaxing atmosphere at home, and this fragrance oil offers an easy way to achieve that.

Scrub Mommy Valentine Sponges

With a sold count of 2024 and a GMV of 3.44万 and a growth rate of 262.72%, these dual-sided sponges seem to have caught on, especially with the Valentine's Day theme perhaps adding to their appeal. The flex texture and soft absorbent surface make them a practical choice for household cleaning, and the gift set aspect might have also contributed to their popularity during this period.

Electric Air Balloon Pump

This product had a sold count of 2543 and a GMV of 1.78万 with a growth rate of 210.5%. Its portability and dual nozzle design make it a convenient tool for inflating balloons for various occasions such as parties, sports events, or decorations. The demand for easy-to-use and efficient balloon inflators for festive occasions has likely driven its growth.

Dettol Antiseptic Liquid

With a sold count of 5512 and a GMV of 6.13万 and a growth rate of 194.83%, Dettol Antiseptic Liquid is a well-known product. Its high sales could be attributed to its essential first aid use and the general awareness of maintaining hygiene, especially in a home environment. It's a staple product that consumers rely on for various minor injuries and cleaning purposes.

Multi Layer Hat Organizer

The Multi Layer Hat Organizer had a sold count of 848 and a GMV of 2.29万 with a growth rate of 180.56%. As people accumulate more baseball caps and other hats, the need for proper storage and display becomes important. This hat organizer offers a convenient solution, being punch-free and suitable for various locations in the home such as the door, closet, living room, or bedroom.

DUDE Wipes

DUDE Wipes had a sold count of 585 and a GMV of 9267 with a growth rate of 159.22%. These flushable wipes, with added benefits of Vitamin-E and Aloe Vera, are designed for at-home use and are septic and sewer safe. The growing preference for convenient and gentle personal hygiene products at home could have led to its growth.

4 Tier 5 Tier 6 Tier Shoe Rack Organizer

This shoe rack organizer had a sold count of 933 and a GMV of 3.58万 with a growth rate of 148.28%. With the need to keep closets and entryways organized, especially when it comes to shoes, this free-standing metal storage shelf with an MDF top board offers a practical solution. It provides ample storage space and can be adjusted according to the number of tiers, making it a popular choice among consumers.

Summary

Overall, the home supplies market on TikTok U.S. during the week of 01/05 - 01/11, 2025, showed significant growth and diversity. Key factors influencing the market performance include consumer trends such as the desire for spiritual and decorative elements in home decor, the need for protection during outdoor activities, the popularity of aroma therapy and home freshening, and the importance of proper storage and organization. For industry practitioners, it would be advisable to keep a close eye on these trends and continue to innovate and offer products that meet the evolving needs and preferences of consumers. This could involve creating more multi-functional products, focusing on quality and convenience, and leveraging popular themes such as holidays and special occasions to boost sales.