Introduction

The data presented here focuses on the fast-growing shoes in the TikTok U.S. market during the week of 2025/01/05 - 2025/01/11. The source of this data is not clearly specified other than being related to the TikTok U.S. market analytics. This chart is of great significance as it provides valuable insights to both consumers and the market players. Consumers can get an idea about the trending shoe styles, while marketers and manufacturers can understand the performance of different products and make informed decisions.

Analysis and Conclusions

Data Overview

The chart data showcases a diverse range of shoes in terms of style, sales, and growth trends. The sold count varies significantly among the different products. For example, the Women's 2024 Street Fluffy Fur Snow Boots had a sold count of 2999, while the Steel Toe Shoes for Men had a sold count of 273. The GMV Gross Merchandise Volume also shows a wide range, with the EVELLYHOOTD Winter Warm Flat Padded Ankle Snow Boots having a GMV of 8.04万 and the Heart Embroidered Fluffy Slippers having a GMV of 3594.06. The growth rates GMV qoq also differ, with some products like Men's Sleek Urbanite Leather High-Tops Boots having a remarkable growth rate of 225.18% and others like the Women's Solid Color Waterproof Rain Boots having a growth rate of 29.67%.

Detailed Analysis

Men's Sleek Urbanite Leather High-Tops Boots

This product had a sold count of 1005 and a GMV with a growth rate of 225.18%. The black full-grain leather with side zipper and adjustable features might be contributing to its popularity. It could be that the stylish design along with the practicality of adjustability is appealing to consumers, especially those looking for a trendy yet comfortable footwear option for urban settings.

EVELLYHOOTD Women's Minimalist Casual Plush Fluffy Slippers

With a sold count of 730 and a GMV growth rate of 146.62%, these slippers are clearly popular. Their warm and cozy nature, along with the minimalist design, makes them suitable for both indoor and limited outdoor use during the fall and winter seasons. The combination of comfort and style seems to be driving their sales.

Men's Casual Plain Plush Lining Snow Boots

Having a sold count of 570 and a GMV growth rate of 62.06%, these boots are designed for fall and winter wear. The warm and comfortable plush lining along with the lace-up mid-calf style might be attracting customers. They offer a balance between functionality for cold weather and a casual look that can be paired with various outfits.

EVELLYHOOTD Winter Warm Flat Padded Ankle Snow Boots

With a sold count of 2593 and a GMV of 8.04万 and a growth rate of 61.13%, these boots are a top performer. The genuine suede, faux fur lining, and water splash-proof features along with the durable TPR rubber sole make them a practical choice for winter. The sizing option for wide feet also caters to a broader range of customers, which could be contributing to their high sales.

Warm Slip-On Slippers for Men & Women

These slippers had a sold count of 424 and a GMV growth rate of 57.35%. Their simple solid color and close toe design, along with being comfortable for both indoor and outdoor winter use, might be the reasons for their popularity. They offer a basic yet functional footwear option for those looking for something easy to slip on and off.

COKLEAN Water-Free Shoe Cleaner

With a sold count of 631 and a GMV growth rate of 32.92%, this product is not a traditional shoe but a cleaner. Its integrated brush design and quick cleansing mousse for various types of footwear like leather, whites, suede, and canvas make it a convenient option for shoe owners. The need to keep shoes clean and in good condition might be driving the sales of this product.

Women's 2024 Street Fluffy Fur Snow Boots

These boots had a sold count of 2999 and a GMV of 11.07万 with a growth rate of 31.86%. Their soft and warm mid-calf design, along with being suitable for autumn and winter, and being considered as back to school gifts or part of fall outfits, makes them highly appealing. The platform slip-on style also adds to their trendy look.

Women's Solid Color Waterproof Rain Boots

With a sold count of 2933 and a GMV of 5.02万 and a growth rate of 29.67%, these rain boots are popular for outdoor footwear. Their non-slip feature and being suitable for wide feet, along with the new style fashionable round toe design, make them a practical and stylish choice for women during rainy days.

Heart Embroidered Fluffy Slippers

These slippers had a sold count of 442 and a GMV growth rate of 28.27%. Their soft plush lining, cute heart embroidery, and being suitable for fall and winter, especially as back to school gifts or for Valentine's Day, make them an attractive option for those looking for something warm and charming for indoor use.

Steel Toe Shoes for Men

With a sold count of 273 and a GMV of 9146.51 and a growth rate of 19.65%, these shoes are designed for work. The indestructible and lightweight steel toe, along with being non-slip and puncture-proof, make them a reliable choice for workers. However, the relatively lower sold count compared to some other products might be due to their more specialized use.

Summary

The shoe industry in the TikTok U.S. market during the week of 2025/01/05 - 2025/01/11 shows a vibrant picture. Key factors influencing the market performance include design, comfort, functionality, and seasonality. For example, products that offer a combination of style and comfort like the various snow boots and slippers tend to perform well. Products with practical features such as waterproofing and safety features like steel toes also have their own market segments. Marketers and manufacturers should focus on these key factors. They should continue to innovate in design to keep up with the latest trends, ensure comfort for the consumers, and highlight the practical features of their products. This will help them to capture a larger share of the market and meet the diverse needs of the consumers.