Introduction

The data presented here is sourced from TikTok's analytics for the Beauty & Personal Care category in the U.S. market, specifically covering the week of 01/05 - 01/11 2025. This data is of great significance as it provides valuable insights into consumer preferences and market trends within the Beauty & Personal Care sector on TikTok, which can be extremely useful for both consumers looking for popular products and industry players aiming to stay ahead in this competitive market.

Analysis and Conclusions

Data Overview

The chart data showcases a diverse range of Beauty & Personal Care products that have experienced significant growth during the week of 01/05 - 01/11 2025. The sold count, which indicates the number of units sold, varies across different products. For example, the Soft Serve After Shave Oil - Strawberry & Vanilla Scent had a sold count of 6930, while the Floral Marshmallow, Dossier, Women Perfume had a sold count of 1410. The GMV Gross Merchandise Volume, which represents the total value of goods sold, also shows a wide range. The Soft Serve After Shave Oil had a GMV of 22.47万, and the Floral Marshmallow, Dossier, Women Perfume had a GMV of 11.22万. The growth rates, measured by GMV QoQ Quarter on Quarter, are quite remarkable, with some products like the Soft Serve After Shave Oil showing a growth rate of 1257.29%.

Detailed Analysis

Let's take a closer look at some of the specific products. The Soft Serve After Shave Oil - Strawberry & Vanilla Scent had an impressive sold count of 6930 and a GMV of 22.47万 with a staggering growth rate of 1257.29%. This could potentially be due to its unique scent combination that appeals to a wide range of consumers, perhaps targeting those who prefer a sweet and refreshing aftershave experience. The AOA Dewy Blend Foundation - Hydrating Coverage Lightweight Makeup also performed well with a sold count of 3388 and a GMV of 6763.46 and a growth rate of 1020.85%. Its lightweight and hydrating properties might be the key factors attracting customers, especially those looking for a natural and comfortable makeup look.

The VALENTINE'S DAY PRESS ON NAILS!!! had a sold count of 1656 and a GMV of 1.44万 with a growth rate of 1000.12%. The timing of Valentine's Day during this period might have contributed to its popularity, as consumers were likely looking for quick and easy ways to beautify their nails for the occasion. The 1.2oz Liquid Hand Sanitizer Spray - Effective Germ Protection for Daily Use And Outdoors and Travel Moisturizing Hydrating also had a decent performance with a sold count of 2355 and a GMV of 1.09万 and a growth rate of 670.24%. The emphasis on both germ protection and moisturizing properties could have been the driving force behind its sales, especially considering the ongoing importance of hygiene.

The GuruNanda Teeth Whitening Strips - 16 Treatments with - Professional & Express Enamel-Safe Strips for Sensitive Teeth - Non-Slip, Dry Strip Technology had a sold count of 2648 and a GMV of 5.63万 with a growth rate of 600.08%. The appeal of having a professional and safe teeth whitening solution for sensitive teeth might have led to its success. The ROLL ON FRAGRANCE OIL- pick your favorite scent! had a sold count of 1667 and a GMV of 3.24万 with a growth rate of 570.97%. The ability for consumers to choose their preferred scent could be a major factor in its popularity.

Summary

Overall, the Beauty & Personal Care industry on TikTok U.S. during the week of 01/05 - 01/11 2025 was characterized by a vibrant and dynamic market. Key factors influencing the market performance included product features such as unique scents, hydrating properties, and specific functionality like germ protection or teeth whitening. The timing of events like Valentine's Day also played a role in boosting the sales of certain products. For industry practitioners, it would be advisable to focus on these key factors when developing and marketing their products. Highlighting unique product features, aligning with seasonal or event-related trends, and ensuring effective communication of product benefits on TikTok can help drive sales and maintain a competitive edge in this fast-paced market.