Introduction

The data presented here is sourced from TikTok's market analysis for the U.S. region, specifically focusing on the Pet Supplies category during the week of 2025/01/05 - 2025/01/11. This data is of great significance as it provides insights into the preferences and purchasing behaviors of consumers in the U.S. pet supplies market. It allows both consumers to stay updated on popular products and industry practitioners to strategize their marketing and product development efforts accordingly.

Analysis and Conclusions

Data Overview

The chart data showcases a diverse range of pet supplies with varying sales figures, growth trends, and price ranges. For instance, the sold count of different products varies significantly, from as low as 351 Garfeel Daddy Pet Grooming Glove Wipes to as high as 1276 Washable Reusable Extra Sticky Lint Roller for Hair. The GMV Gross Merchandise Volume also shows a wide spread, with some products like Vagascape Highly Sturdy Heated Cat House for Outside Cats in Winter having a GMV of 3.11万, while others like Gift For Pets, Electric Cat Ball Toy with Rope have a relatively lower GMV of 3990.28. The growth rates in terms of GMV qoq Quarter over Quarter also differ, with some products experiencing extremely high growth like Bodhi Dog Natural Dog Cologne with a 276.45% growth rate, while others have more moderate growth rates.

Detailed Analysis

Bodhi Dog Natural Dog Cologne

This product had a sold count of 609 and a significant GMV of 1.61万 with an astonishing 276.45% growth rate in GMV qoq. The high growth rate could be attributed to several factors. Firstly, its claim of being a natural dog cologne with multiple scents and the added benefit of neutralizing strong odors might be appealing to pet owners who are conscious about their pets' hygiene and want them to smell pleasant. Additionally, the fact that it is made in the USA could also add to its credibility and desirability among consumers.

Vagascape Highly Sturdy Heated Cat House

With a sold count of 524 and a GMV of 3.11万 and a 152.76% growth rate in GMV qoq, this heated cat house seems to be in high demand. The features such as being highly sturdy, 100% waterproof awning, and having a safe escape door make it an ideal choice for outdoor cats, especially during the winter months. This addresses a specific need of pet owners who have outdoor cats and want to provide them with a warm and safe shelter.

Gift For Pets, Electric Cat Ball Toy with Rope

Although it had a relatively lower GMV of 3990.28 compared to some other products, its sold count was 800, indicating a decent level of popularity. The fact that it is an interactive cat teaser toy and can be considered as a Valentine's Day gift for pets might be the reasons for its appeal. It caters to the need of pet owners who want to engage their cats in playtime and also show their love on special occasions.

Summary

Overall, the pet supplies industry on TikTok U.S. during the week of 2025/01/05 - 2025/01/11 shows a vibrant and dynamic market. Key factors influencing the market performance include product features that address specific pet care needs such as warmth for outdoor cats or odor control for dogs, the appeal of being natural or made in the USA, and the ability to serve as interactive toys or gifts for pets. For industry practitioners, it would be advisable to focus on these aspects when developing and marketing their pet supplies products. They should also keep a close eye on the growth trends and consumer preferences as revealed by the TikTok data to stay ahead in this competitive market.