Introduction

The data presented here is sourced from TikTok's market analysis for the week of 2025/01/05 - 2025/01/11, focusing on the health product category. This data is of significant importance as it provides insights into consumer preferences and market trends within the US health market on the TikTok platform. It allows us to understand which health products are gaining popularity, their growth rates, and how they are performing in terms of sales.

Analysis and Conclusions

Data Overview

The chart data reveals a diverse range of health products with varying sales figures and growth trends. The GMV Gross Merchandise Volume and sold count numbers show significant activity in this category. For instance, products like RYSE Loaded Protein Powder had a sold count of 3995 with a GMV of 17.34万, while DrBioCare gut&colon support Supplement had a sold count of 1227 and a GMV of 3.43万. The growth rates, measured by GMV qoq Quarter over Quarter growth of GMV, also vary widely, with some products experiencing extremely high growth percentages such as RYSE Loaded Protein Powder with a 559.52% growth rate.

Detailed Analysis

RYSE Loaded Protein Powder

This product had an impressive sold count of 3995 and a substantial GMV of 17.34万. Its high growth rate of 559.52% indicates a rapidly increasing demand. The combination of being a whey protein isolate and concentrate, along with added prebiotic fiber and MCTs, and having low carbs and low sugar, likely appeals to a wide range of consumers, especially those focused on fitness and maintaining a healthy diet.

DrBioCare gut&colon support Supplement

With a sold count of 1227 and a GMV of 3.43万, this supplement also showed strong performance. Its 208.21% growth rate suggests growing interest. The fact that it is part of a 7 Days Flash Series and supports digestive health and nutrient absorption, along with promoting bowel regularity, makes it an attractive option for consumers concerned about their gut health.

Cutler Nutrition 2 Pack Carnitine 3000 Liquid Supplement

This product had a sold count of 617 and a GMV of 3.08万. The 203.94% growth rate indicates its rising popularity. The sour gummy worm flavor might be a factor that attracts consumers, especially those who prefer a more palatable way to take their supplements, while also providing energy and support for recovery.

Summary

Overall, the health product industry on TikTok US during the week of 2025/01/05 - 2025/01/11 is experiencing significant growth. Key factors influencing market performance include product features such as specific health benefits like gut health support, protein content for fitness, etc., appealing flavors, and the ability to address common health concerns. For industry practitioners, it would be advisable to focus on these aspects when developing and marketing health products. Highlighting unique selling points, such as the combination of ingredients in the RYSE protein powder or the flash series concept of the DrBioCare supplement, can help attract more customers and drive further growth in this competitive market.