Introduction

The data presented here focuses on the food supplements category on TikTok U.S. within the time period of 01/05 - 01/11, 2025. The source of this data provides valuable insights into the performance of various food supplement products in the market. This information is significant for both consumers, who can make more informed choices, and the market as a whole, as it showcases emerging trends and popular products.

Analysis and Conclusions

Data Overview

The chart data reveals a diverse range of food supplement products with varying sales figures, growth trends, and price ranges. Some products have experienced remarkable growth in a short period, while others have maintained a steady performance.

Detailed Analysis

RYSE Loaded Protein Powder

The RYSE Loaded Protein Powder witnessed an astounding growth rate of 559.52% with 3,995 units sold and a GMV Gross Merchandise Volume of 17.34万. Its combination of whey protein isolate and concentrate, along with added prebiotic fiber and MCTs, and its low carb and low sugar profile, likely contributed to its popularity. Consumers are increasingly looking for protein supplements that offer both quality nutrition and convenience, and this product seems to meet those demands.

DrBioCare gut&colon support Supplement

The DrBioCare gut&colon support Supplement had a growth rate of 208.21% with 1,227 units sold and a GMV of 3.43万. Its focus on digestive health and nutrient absorption, along with its role in cleansing and promoting bowel regularity, has likely attracted consumers concerned about their gut health. In today's health-conscious society, products that target specific health areas like the gut are gaining significant traction.

Cutler Nutrition 2 Pack Carnitine 3000 Liquid Supplement

This product from Cutler Nutrition had a growth rate of 203.94% with 617 units sold and a GMV of 3.08万. The sour gummy worm flavor might have been a draw for consumers, along with its intended benefits for energy and recovery. Offering a unique flavor in a supplement can set it apart from competitors and appeal to a wider range of consumers.

【New Year】MegaRed Health Pure Antarctic Concentrate Omega-3 4in1 Softgels

The MegaRed Health product had a growth rate of 202.29% with 659 units sold and a GMV of 1.32万. The combination of krill oil and deep sea cod liver oil in its Omega-3 4in1 softgels likely appealed to consumers looking for a comprehensive source of essential fatty acids. With an increasing awareness of the importance of Omega-3 for heart and overall health, such products are in demand.

SEEQ Clear Protein

SEEQ Clear Protein had a growth rate of 181.51% with 642 units sold and a GMV of 3.15万. Its features like being a whey protein isolate, having 22g of protein per serving, being lactose-free and sugar-free, and lacking artificial dyes, make it an attractive option for those looking for a clean and effective post-workout recovery supplement.

Newcell Gummies Combo Pack

The Newcell Gummies Combo Pack had a growth rate of 138.42% with 484 units sold and a GMV of 7,211.6. Positioned as a women's support supplement with essential herbs and multivitamins in a berry-flavored gummy form, it caters to a specific demographic looking for a convenient and enjoyable way to get their daily supplement intake.

Deal Supplement Vitamin D3K2

The Deal Supplement Vitamin D3K2 had a growth rate of 137.56% with 1,058 units sold and a GMV of 2.8万. With its 2 in 1 formulation of Vitamin D3 and K2 MK7 in 250 veggie softgels, it targets consumers concerned about their bone, teeth, heart, and immune system health. The importance of these vitamins for overall health has led to an increased demand for such supplements.

Multl Collagen Peptides Powder

The Multl Collagen Peptides Powder had a growth rate of 114.29% with 495 units sold and a GMV of 1.13万. Its combination of hydrolyzed protein peptides along with hyaluronic acid, biotin, and vitamin C, and its focus on hair and nail care, appeals to consumers looking for a supplement that can enhance their appearance and overall health.

Feminine Balance Gummies

The Feminine Balance Gummies had a growth rate of 112.19% with 768 units sold and a GMV of 9,783.2. With its focus on feminine balance and vital health in a Hawaiian Pineapple flavor, it targets women looking for a supplement to support their specific health needs in a pleasant-tasting form.

MaryRuth's Lymphatic Support Herbal Blend Liquid Drops

MaryRuth's Lymphatic Support Herbal Blend Liquid Drops had a growth rate of 105.59% with 4,676 units sold and a GMV of 27.12万. Its USDA Organic certification, along with its blend of echinacea, elderberry, and blue vervain for lymphatic cleanse, appeals to consumers who prefer natural and organic products for their health support.

Summary

The food supplements industry on TikTok U.S. within the analyzed week showed significant growth and diversity. Key factors influencing market performance include product features such as specific health benefits, unique flavors, and clean formulations. Consumer demand for products that target specific health concerns, whether it's gut health, energy recovery, or overall wellness, is driving the success of these products. For industry practitioners, it is recommended to focus on product innovation, highlighting unique selling points, and leveraging the power of social media like TikTok to reach a wider audience and drive sales.