Introduction

The data presented here focuses on the swimwear, surfwear & wetsuits category on TikTok U.S. for the week of 2025/01/05 - 2025/01/11. The source of this data provides valuable insights into the market trends and consumer preferences within this specific segment. Understanding this data is crucial for both consumers looking for trendy swimwear options and for market players aiming to capitalize on the emerging trends.

Analysis and Conclusions

Data Overview

The chart data reveals a diverse range of swimwear products with varying sales figures and growth trends. The GMV Gross Merchandise Volume and the quarter-on-quarter QoQ growth percentages showcase the performance of each product. For instance, the CUPSHE Women's Black Underwire Tummy Control One Piece Swimsuit had a sold count of 1174 with a remarkable GMV QoQ growth of 170.51%. On the other hand, products like the Women's Contrast Binding Criss Cross Tie Back One Piece Swimsuit had a sold count of 304 and a GMV QoQ growth of 11%.

Detailed Analysis

CUPSHE Women's Black Underwire Tummy Control One Piece Swimsuit

This particular swimsuit from CUPSHE witnessed a significant growth with a sold count of 1174. The high GMV QoQ growth of 170.51% could be attributed to several factors. The tummy control feature might be appealing to a wide range of women, offering both comfort and a flattering fit. The deep V neck and high bust support also add to its aesthetic appeal, making it a popular choice for beachgoers. Additionally, the brand CUPSHE might have a strong following on TikTok, leading to increased visibility and subsequent sales.

Two-piece Set Women's All Over Print Bikini Sets

The Two-piece Set Women's All Over Print Bikini Sets had a sold count of 1041 and a GMV QoQ growth of 72.17%. The fashionable design with all-over print, halter neck, and backless style likely attracted consumers. It was also marketed as suitable for various occasions like summer beach holidays and even as a Valentine's Day gift, which could have broadened its target audience and boosted its sales.

Blooming Jelly Women High Waisted Bikini Sets

The Blooming Jelly Women High Waisted Bikini Sets had a sold count of 669 and a GMV QoQ growth of 42.65%. The tummy control feature along with the color block design might have been the key selling points. High waisted bikinis are often favored for their ability to provide a bit more coverage and a flattering silhouette, which could explain its popularity among consumers.

Summary

Overall, the swimwear market on TikTok U.S. during the week of 2025/01/05 - 2025/01/11 showed a vibrant picture with several products experiencing significant growth. Key factors influencing the market performance include product features such as tummy control, fashionable designs, and suitability for different occasions. Brands that effectively market their products on TikTok, leveraging its wide reach and engaging features, are likely to see continued success. For industry practitioners, it would be advisable to focus on these key aspects when developing and promoting their swimwear products. This could involve highlighting unique features, creating appealing marketing campaigns for different occasions, and building a strong brand presence on TikTok.