Introduction

The data presented here focuses on the makeup category within the TikTok US market for the week of 2025/01/05 - 2025/01/11. The source of this data is not specified in the given information, but it provides valuable insights into the performance of various makeup products. Understanding these trends is crucial for both consumers who want to stay updated on popular products and for industry practitioners looking to capitalize on emerging opportunities.

Analysis and Conclusions

Data Overview

During the week of 2025/01/05 - 2025/01/11, several makeup products on TikTok US witnessed significant growth. The sold count, which indicates the number of units sold, varied across different products. For example, the AOA Dewy Blend Foundation had a sold count of 3388, while the The Big Reveal Eyelash Curler had a sold count of 774. The GMV Gross Merchandise Volume, which represents the total value of goods sold, also showed a diverse range. The AOA Dewy Blend Foundation had a GMV of 6763.46, and products like the [rom&nd Official Shop] rom&nd Juicy Lasting Tint had a GMV of 8229.21. The GMV QoQ Quarter on Quarter growth percentages were quite remarkable for most of these products, with some showing over 1000% growth like the AOA Dewy Blend Foundation with a 1020.85% growth rate.

Detailed Analysis

AOA Dewy Blend Foundation

The AOA Dewy Blend Foundation had an impressive performance with a sold count of 3388 and a GMV of 6763.46. Its high GMV QoQ growth rate of 1020.85% could be attributed to several factors. Firstly, its claim of providing hydrating coverage with a lightweight feel might be appealing to a wide range of consumers. In a market where consumers are constantly seeking products that offer both functionality and comfort, this foundation seems to have hit the mark. Additionally, its marketing on TikTok might have reached a large audience, leading to increased awareness and subsequent purchases.

Westmore Supreme Crème Coverage Set

The Westmore Supreme Crème Coverage Set also showed significant growth with a sold count of 1201 and a GMV of 72000 converted from 7.2万. The set's inclusion of a waterproof hydrating foundation, concealer, and a blending brush, along with beneficial ingredients like hyaluronic acid and niacinamide, could be the driving forces behind its success. Consumers are often drawn to products that offer multiple benefits in one package, and this set seems to fulfill that criteria. The 404.58% GMV QoQ growth indicates that its marketing and product features are resonating well with the TikTok US audience.

EYESHADOW SINGLES | Sparkle Duochrome Eyeshadow HALF MAGIC

The EYESHADOW SINGLES | Sparkle Duochrome Eyeshadow HALF MAGIC had a sold count of 2351 and a GMV of 30600 converted from 3.06万. With a GMV QoQ growth rate of 247.78%, its popularity could be due to its unique sparkle duochrome effect. Eyeshadows with such eye-catching features are often in demand among makeup enthusiasts. TikTok's visual platform might have been an ideal place to showcase the product's beauty, attracting more customers and driving up sales.

Summary

Overall, the makeup industry on TikTok US during the week of 2025/01/05 - 2025/01/11 was characterized by the rapid growth of several products. Key factors influencing their market performance included product features such as hydrating properties, multi-functionality, and unique visual effects. Marketing on TikTok also played a crucial role in increasing product awareness and driving sales. For industry practitioners, it would be advisable to focus on these key aspects. Highlight the unique features of products in marketing campaigns, and leverage the power of TikTok's visual and engaging platform to reach a wider audience. This way, they can hope to replicate the success of these fast-growing makeup products.