Introduction

The data presented here is sourced from TikTok U.S. for the week of 01/05 - 01/11, 2025, focusing on the women's underwear category. This data holds significant importance as it provides insights into consumer preferences and market trends within this specific segment. It allows both consumers to stay updated on popular products and industry practitioners to strategize their marketing and product development efforts.

Analysis and Conclusions

Data Overview

The chart data showcases a diverse range of women's underwear products with varying sales figures, growth trends, and price ranges. From custom thongs to bodysuits, sports socks to wireless bras, the variety is quite extensive. The growth rates, measured by GMV QoQ Gross Merchandise Volume Quarter-on-Quarter, also vary significantly, with some products experiencing extremely high growth percentages.

Detailed Analysis

LuxeByAllure - Custom Thong

The LuxeByAllure - Custom Thong witnessed a sold count of 1373, with a GMV of $29,800 and an astonishing GMV QoQ growth rate of 623.61%. The customizability of this thong might be a major factor contributing to its popularity. Consumers are likely drawn to the ability to personalize their lingerie, making it a unique and desirable product in the market.

Nebility Women's Bodysuits

Nebility offers two types of bodysuits that have shown remarkable growth. The basic minimalist breathable comfort sports belt bodysuit had a sold count of 1636 and a GMV of $52,200 with a 368.23% GMV QoQ growth. The Mesh Breathable Basic fajas para mujer One Piece Butt Lift Invisible Bodysuits had a sold count of 2138 and a GMV of $42,500 with a 281.75% growth. The comfort and functionality aspects, along with their suitability for various activities like daily gym use and back to school, could be driving their success.

Livestream - ISUNIE Sports Socks

The Livestream - ISUNIE Polka Dot Sports Socks for Women & Men had a sold count of 1065 and a GMV of $9335.1 with a 260.94% GMV QoQ growth. Their breathable nature and suitability for multiple sports and daily wear likely make them a popular choice among consumers looking for comfortable and practical socks.

FeelinGirl Wireless Bra

The FeelinGirl WIRELESS Bra had a sold count of 4212 and a GMV of $98,400 with an 183.99% GMV QoQ growth. Its wireless and seamless design, along with being suitable for up to 44DD cup sizes, offers comfort and a flattering fit. This combination of features is probably what吸引了众多消费者, making it a fast-growing product in the women's underwear category.

OUFALI Fleece Lined Tights

The OUFALI 4 SHADES Fleece Lined Tights had a sold count of 4194 and a GMV of $30,300 with a 143.06% GMV QoQ growth. The winter warm feature, with its fleece lining, makes it an appealing option for consumers during the colder months, especially those looking for both warmth and style in their legwear.

【Live】M MYODRESS Waist Belt

The 【Live】M MYODRESS Waist Belt had a sold count of 594 and a GMV of $27,300 with a 134.75% GMV QoQ growth. Its functionality as a shaperwear and adjustable features likely appeal to women looking to enhance their waistline and achieve a more toned look.

SHAPESHE Waist Shapewear Corset

The SHAPESHE Waist Shapewear Corset had a sold count of 484 and a GMV of $21,500 with a 128.38% GMV QoQ growth. Its role in providing waist shaping and its suitability for workouts and daily wear could be the reasons behind its growing popularity.

Women's Plain Zipper Waist Trainer

The Women's Plain Zipper Waist Trainer had a sold count of 562 and a GMV of $9782.65 with an 85.38% GMV QoQ growth. Its tummy control features and basic design make it a practical option for women looking for shapewear to enhance their figure, especially during the summer months as indicated by its mention in relation to Summer Outfits 2024.

Women's Solid Color Zipper Corset Shapewear Top

The Women's Solid Color Zipper Corset Shapewear Top had a sold count of 10,600 and a GMV of $143,900 with an 82.6% GMV QoQ growth. Its combination of being a sexy shapewear for daily wear, along with its tummy control and highwaist features, likely makes it a popular choice among women seeking both style and functionality in their undergarments.

Summary

The women's underwear industry on TikTok U.S. during the week of 01/05 - 01/11, 2025, is characterized by a diverse range of products experiencing varying degrees of growth. Key factors influencing market performance include product features such as comfort, customizability, functionality like tummy control and waist shaping, and suitability for different occasions and activities. For industry practitioners, it is recommended to focus on these aspects when developing and marketing their products. Understanding consumer demands for features like warmth in winter for tights, breathable materials for sports socks, and flattering fits for bras and shapewear can help in creating products that are more likely to succeed in this competitive market.