Introduction

The data presented here is sourced from TikTok's analytics for the US skincare market during the week of 2025/01/05 - 2025/01/11. This data is of great significance as it provides insights into the products that are gaining popularity among consumers in the US skincare market. It helps both consumers to make informed choices and industry practitioners to understand the market dynamics better.

Analysis and Conclusions

Data Overview

The chart data showcases a diverse range of skincare products that have experienced significant growth during the specified week. The sold count, which indicates the number of units sold, varies across products. For example, the Shake-It Tinted Skin Treatment Matte Concealer for Flawless Makeup Even Tone Pore Refining Oil Control Smoother had a sold count of 1369, while the In Full Bloom Illuminating Serum Golden Era had a sold count of 312. The GMV Gross Merchandise Volume, which represents the total value of merchandise sold, also shows a wide range. Products like Kineff Dermacycle Program All-day & Night Centella Asiatica Niacinamide Tocotrienol Facial Cream 30mL x2 had a GMV of 17.93万, while Decoder Moisturizing Lip Oil Gloss had a GMV of 8277.32. The growth rates, measured by GMV QoQ Quarter on Quarter, are also quite diverse, with some products experiencing extremely high growth rates such as Pink Lily Luxury Tan Sunless Tanning Foam Self Tanner - Medium Deep with a GMV QoQ of 380.39%.

Detailed Analysis

Pink Lily Luxury Tan Sunless Tanning Foam Self Tanner - Medium Deep

This product had a sold count of 769 and a GMV of 8330 with an astonishing GMV QoQ growth rate of 380.39%. The high growth rate could potentially be attributed to several factors. Perhaps it was recently promoted on TikTok by influencers, leading to increased visibility and consumer interest. Its medium to deep tanning effect might also be appealing to a wide range of consumers looking for a sunless tanning solution.

One year of efficacy Hyaluronic Acid Anti-Wrinkle Brightening Repair Skin Redness Acne Moisturizing Skin serum face up oil suspension

With a sold count of 279 and a GMV of 4.37万 and a GMV QoQ growth rate of 320.83%, this serum seems to be making a mark. The combination of anti-wrinkle, brightening, and moisturizing properties likely attracts consumers dealing with various skin concerns such as wrinkles, redness, and acne. The mention of "one year of efficacy" in the product name might also instill confidence in potential buyers.

【QINGLIN】 Face Cream/Peptide Firming Full Face Cream

This face cream had a sold count of 548 and a GMV of 2.68万 with a GMV QoQ growth rate of 198.52%. The peptide firming aspect could be a major draw for consumers concerned about skin firmness and aging. Its relatively high sold count indicates that it has managed to capture a significant portion of the market during the week.

Summary

The skincare industry on TikTok US during the week of 2025/01/05 - 2025/01/11 was characterized by the rapid growth of various products. Key factors influencing the market performance include effective marketing on TikTok, addressing specific consumer skin concerns such as aging, tanning, and skin redness, and having unique selling propositions like long-term efficacy claims. For industry practitioners, it would be advisable to continue leveraging TikTok's platform for product promotion, focusing on highlighting the unique benefits of their products to target the specific needs of consumers. Additionally, collaborating with influencers can further boost product visibility and drive sales.