Introduction

The data presented here focuses on the Bath & Body Care category on TikTok U.S. during the week of 2025/01/05 - 2025/01/11. The source of this data is not specified in the given information, but it provides valuable insights into the market trends and consumer preferences within this specific product category on the popular social media platform TikTok. Understanding these trends is crucial for both consumers looking for the latest and most popular products and for industry practitioners aiming to stay ahead in the competitive market.

Analysis and Conclusions

Data Overview

The chart data showcases a diverse range of Bath & Body Care products with varying sales figures, growth trends, and price ranges. From soothing gels to body oils, gift packs of sponges, and various creams, the variety is quite extensive. The growth rates, measured by GMV QoQ Gross Merchandise Volume Quarter-on-Quarter, also vary significantly, indicating different levels of market penetration and consumer acceptance for each product.

Detailed Analysis

Clearzal Soothing Cooling Gel

The Clearzal Soothing Cooling Gel had a sold count of 1558 and a GMV of 5.06万 with an astonishing GMV QoQ growth rate of 440.83%. This high growth could be attributed to its unique selling points such as relieving muscle tension and providing a cooling effect with menthol and frankincense. It targets specific body parts like the waist, legs, knees, shoulders, and neck, which might be appealing to consumers who are looking for quick relief from fatigue or muscle soreness after physical activities.

Nature Spell S-Resilience Stretch Marks Oil

Nature Spell's Stretch Marks Oil had a sold count of 996 and a GMV of 6962.04 with a GMV QoQ growth rate of 205.52%. The product's focus on addressing stretch marks could be a key factor in its success. As many individuals, especially those who have experienced body changes such as pregnancy or weight fluctuations, are often on the lookout for effective solutions to reduce the appearance of stretch marks, this oil might be fulfilling that need.

Scrub Daddy Gift Pack

The Scrub Daddy Gift Pack of 12 sponges/scrubbers sold 2103 units and had a GMV of 3.73万 with a GMV QoQ growth rate of 187.36%. The gift pack aspect could be a significant driver of its sales. It might be popular as a convenient and practical gift option, especially during holidays or special occasions. Additionally, the brand's reputation for quality scrubbing products could also contribute to its appeal.

Ancient Minerals Magnesium Bath Flakes

The Ancient Minerals Magnesium Bath Flakes had a sold count of 818 and a GMV of 2.07万 with a GMV QoQ growth rate of 108.97%. The product's emphasis on relaxation and stress relief, along with being pure magnesium, could be attracting consumers who are seeking a natural way to unwind and relieve stress. Bath products are often popular for their soothing and calming effects, and these bath flakes seem to be capitalizing on that trend.

【Limited Time Event 】SADOER body care cream

The SADOER body care cream sold 632 units and had a GMV of 1.66万 with a GMV QoQ growth rate of 107.21%. The limited time event associated with this product might have created a sense of urgency among consumers, driving up its sales. Its appeal as a body care cream for both men and women could also contribute to its relatively good performance, as it targets a broader customer base.

YCZ Neck Firming Cream

The YCZ Neck Firming Cream had a sold count of 1624 and a GMV of 2.76万 with a GMV QoQ growth rate of 89.94%. With its focus on tightening and lifting neck skin, it caters to a specific need of consumers who are concerned about crepey skin on the neck area. The deep moisturizing and cruelty-free aspects could also add to its attractiveness, appealing to consumers who are conscious about the quality and ethical aspects of skincare products.

All New BODY DROPS

The All New BODY DROPS sold 1970 units and had a GMV of 3.79万 with a GMV QoQ growth rate of 87.88%. The option to pick a favorite scent could be a unique selling point that attracts consumers. It gives them a sense of personalization, allowing them to choose a product that suits their individual preferences. This could be a key factor in its relatively good sales performance.

Always Fresh Kit

The Always Fresh Kit sold 1013 units and had a GMV of 3.65万 with a GMV QoQ growth rate of 77.72%. The combination of URO Women's Probiotics & URO Whole Body Deodorant in one kit could be appealing to consumers who are looking for comprehensive body care solutions. The focus on freshness and the brand's reputation for health-related products O Positiv Health might also contribute to its popularity.

Facial Skincare Ice Roller & Stainless Steel Gua Sha Tool Set

The Facial Skincare Ice Roller & Stainless Steel Gua Sha Tool Set sold 425 units and had a GMV of 2370.87 with a GMV QoQ growth rate of 70.02%. This product's appeal lies in its combination of skincare tools for different purposes. The ice roller can provide a cooling and soothing effect, while the gua sha tool is known for its benefits in promoting blood circulation and lymphatic drainage. It could be popular as a summer body care kit or a Christmas gift option, as it offers a unique set of tools for skincare enthusiasts.

NIVEA All Day Protection Antiperspirant Roll On

The NIVEA All Day Protection Antiperspirant Roll On Pack of 4 sold 449 units and had a GMV of 7165.14 with a GMV QoQ growth rate of 67.81%. NIVEA is a well-known brand, and its reputation for quality and effectiveness in antiperspirant products could be the main driver of its sales. The pack of 4 option might also offer value for money to consumers, making it an attractive purchase.

Summary

The Bath & Body Care industry on TikTok U.S. during the week of 2025/01/05 - 2025/01/11 shows a vibrant and diverse market. Key factors influencing the market performance include unique selling points of products such as specific benefits e.g., relieving muscle tension, addressing stretch marks, packaging options e.g., gift packs, brand reputation, and the ability to target specific consumer needs e.g., neck skin concerns, body odor control. For industry practitioners, it is recommended to focus on highlighting these unique features of their products, creating a sense of urgency through limited time offers if applicable, and leveraging the power of social media platforms like TikTok to reach a wider audience. Understanding consumer preferences and trends within this category will be crucial for continued success in this competitive market.