Introduction

The data presented here focuses on the fast-growing personal care appliances within the U.S. market on TikTok during the week of 01/05 - 01/11, 2025. The source of this data provides valuable insights into the consumer preferences and market trends in this specific category. Understanding this data is crucial for both consumers who are looking for the latest and most popular personal care appliances and for market players aiming to stay ahead in this competitive arena.

Analysis and Conclusions

Data Overview

The chart data reveals a diverse range of personal care appliances that have experienced significant growth during the specified week. The sold count, which indicates the number of units sold, varies across different products. For instance, the Jungshea V Line Face Lifting Strap had a sold count of 3524, while the Rechargeable Water flosser had a sold count of 524. The GMV Gross Merchandise Volume, which represents the total value of merchandise sold, also shows a wide range. The Akunbem Bikini Trimmer for Women had a GMV of 37.72万, while the MDLIKE Plaque/Tartar Remover for Teeth had a GMV of 5714.14. The growth rates, measured by GMV qoq Quarter over Quarter growth of GMV, also differ significantly, with some products like the RTAUYS M5 Sonic Electric Toothbrush showing a remarkable 236.12% growth.

Detailed Analysis

RTAUYS M5 Sonic Electric Toothbrush

This electric toothbrush witnessed an outstanding growth rate of 236.12% in GMV qoq. With 1893 units sold and a GMV of 3.01万, it clearly caught the attention of TikTok users in the U.S. during the week. The inclusion of 8 brush heads, a holder, a travel case, and a long battery life 3 hours charge for 120 days might be contributing factors to its popularity. Consumers are likely attracted to the convenience and comprehensive package it offers.

Jungshea V Line Face Lifting Strap

The Jungshea V Line Face Lifting Strap had a sold count of 3524 and a GMV of 4.2万 with a growth rate of 142.47%. Its appeal as an adjustable skincare tool for both men and women, along with its potential for double chin reduction and face lifting, seems to have made it a popular choice. It could also be that the idea of a non-invasive and easy-to-use tool for facial sculpting is driving its sales.

Akunbem Bikini Trimmer for Women

The Akunbem Bikini Trimmer for Women had an impressive GMV of 37.72万 with a growth rate of 110.34%. Its 2-in-1 functionality as an electric shaver and razor, along with its dual heads for painless trimming of various body areas like pubic hair, face, underarms, and legs, and its IPX7 waterproof feature, make it a versatile and practical choice for women. The fact that it is also marketed as a Christmas and New Year gift might have further boosted its sales during this period.

Summary

Overall, the personal care appliances market on TikTok U.S. during the week of 01/05 - 01/11, 2025, showed a vibrant picture of growth and diverse consumer preferences. Key factors influencing the market performance include product features such as convenience, versatility, and effectiveness, as well as marketing strategies like positioning as a gift item. For industry practitioners, it would be advisable to focus on enhancing product features that meet the specific needs of consumers, leveraging social media platforms like TikTok for effective marketing, and capitalizing on seasonal trends by offering products as suitable gifts during relevant holidays.