Introduction

The data presented here is sourced from Gloda, focusing on the Eye & Ear Care category on TikTok U.S. during the week of 01/05 - 01/11 2025. This data is of significant importance as it provides insights into consumer preferences and market dynamics within this specific segment. It helps both consumers to make informed choices and market players to strategize their marketing and product development efforts.

Analysis and Conclusions

Data Overview

The chart data reveals a diverse range of Ear & Eye Care products with varying sales figures, growth trends, and price ranges. We can observe a significant growth in the sales of several products, indicating a growing interest in this category among TikTok users in the U.S.

Detailed Analysis

Ear Wax Removal Tool Camera, 1 Box Ear Cleaner with Light & Camera & Accessories

This product witnessed a sold count of 6897, with a GMV Gross Merchandise Volume of 2.75万 and a remarkable GMV QoQ Quarter-on-Quarter growth rate of 272.16%. The inclusion of a camera and accessories might be a key factor driving its popularity, allowing users to have a more detailed and convenient ear cleaning experience.

Earwax Removal Tool Set with Camera - Portable 360° Wide Angle Ear Cleaner

There are multiple variants of this product in the data. One version had a sold count of 4799 and a GMV of 4.79万 with a GMV QoQ growth rate of 261.88%. Another had a sold count of 1122 and a GMV of 1.12万 with a 230% GMV QoQ growth rate. The portable and wide-angle camera features, along with its compatibility with various phones, seem to be appealing to consumers, especially as it can be used as a Christmas, Winter, or New Year gift.

Smart Ear Cleaning Tool, 1 Box Ear Wax Removal Tool with 12pcs Tip

With a sold count of 2418 and a GMV of 11.15万, it had a GMV QoQ growth rate of 97.39%. The variety of tips provided might offer more options for different ear cleaning needs, contributing to its relatively high sales volume.

Ear Wax Removal Earwax Remover Tool with 8 Pcs Ear Set

This product had a sold count of 491 and a GMV of 1966.29 with a GMV QoQ growth rate of 41.97%. The inclusion of an ear camera and multiple ear spoons could be attracting customers, although its sales volume is relatively lower compared to some others.

VITCOCO Ear Wax Removal Tool

For the VITCOCO Ear Wax Removal Tool with different configurations, one version had a sold count of 624 and a GMV of 6233.76 with a GMV QoQ growth rate of 35.82%. Another had a sold count of 1892 and a GMV of 3.44万 with a 21.63% GMV QoQ growth rate. The high-definition camera and LED lights features might be enhancing its appeal, especially as it is marketed as a Valentine's Day gift.

Morfone Electric Ear Wax Removal

The Morfone Electric Ear Wax Removal product had a sold count of 283 and a GMV of 1.37万 with a 0.29% GMV QoQ growth rate. Despite its relatively lower growth rate, its rechargeable water spray, temp detection, and multiple pressure levels features could still attract a specific segment of customers.

Summary

The Eye & Ear Care market on TikTok U.S. during the week of 01/05 - 01/11 2025 shows a vibrant and growing trend. Key factors influencing the market performance include product features such as cameras, multiple tips or spoons, and compatibility with various devices. Additionally, marketing products as gifts for different occasions also seems to have a positive impact on sales. For industry practitioners, it would be advisable to focus on enhancing product features, leveraging the popularity of gifting trends, and maintaining a strong presence on TikTok to reach a wider audience.