TikTok U.S. Home Care Supplies: The Rising Stars of the Week

Introduction

The data we are analyzing today comes from the TikTok U.S. market for the week of 2025/01/05 - 2025/01/11, specifically focusing on the Home Care Supplies category. This data is crucial as it provides valuable insights into the products that are gaining rapid popularity among consumers. It allows us to understand the current trends, consumer preferences, and the overall market dynamics within this specific segment of the home care industry on TikTok U.S.

Analysis and Conclusions

Data Overview

The chart data presents a diverse range of home care supplies that have experienced significant growth during the week of 2025/01/05 - 2025/01/11. We can observe a wide variety in terms of sales count and GMV Gross Merchandise Volume. The growth trends also vary, with some products showing extremely high percentage increases in GMV quarter-on-quarter qoq. For instance, the Scented Premium Fragrance Oil for Aroma Therapy and Home Freshening had a remarkable 322.68% increase in GMV qoq, while others like the Liapu 500ml Kitchen Spray Cleaner and Degreaser had a 57.61% increase. The price ranges of these products also differ, catering to different consumer budgets and needs.

Detailed Analysis

Scented Premium Fragrance Oil for Aroma Therapy and Home Freshening

This product sold 1013 units and had a GMV of $4710 with a staggering 322.68% GMV qoq growth. The high growth could be attributed to the increasing popularity of home aromatherapy and the desire for pleasant scents to freshen up living spaces. Consumers are likely drawn to its premium quality and the variety of fragrances it offers, making it a popular choice for those looking to enhance the ambiance of their homes.

Scrub Mommy Valentine Sponges - Dual Sided with Flex Texture & Soft Absorbent Surface Gift Set

With 2024 units sold and a GMV of $3.44 million and a 262.72% GMV qoq growth, these sponges have clearly caught the attention of consumers. The Valentine's-themed gift set aspect might have contributed to its popularity, especially during this time of the year. Additionally, its dual-sided design with different textures offers practicality and convenience for various cleaning tasks in the kitchen and around the house.

Dettol Antiseptic Liquid First Aid

Selling 5512 units and having a GMV of $6.13 million with a 194.83% GMV qoq growth, Dettol Antiseptic Liquid is a well-known brand. Its growth could be due to the ongoing need for first aid and antiseptic products in households. Consumers trust the brand for its effectiveness in preventing infections and treating minor cuts and bruises, making it a staple in many home care cabinets.

DUDE Wipes - Flushable Wipes - 6 Pack, 288 Wipes - Unscented - Vitamin-E & Aloe Vera for at-Home Use - Toilet Septic and Sewer Safe

Although it sold only 585 units with a GMV of $9267 and a 159.22% GMV qoq growth, these wipes offer a convenient alternative to traditional toilet paper. The added benefits of being flushable, unscented, and containing beneficial ingredients like Vitamin-E and Aloe Vera make them appealing to consumers who prioritize comfort and hygiene in their bathroom routines.

FEBU Swedish Dishcloths for Kitchen & Cleaning | 5 Pack Washable, Reusable Paper Towels | Non-Scratch Cotton & Cellulose Sponge Cloths | No Odor, Biodegradable, Swedish Wipes

The FEBU Swedish Dishcloths sold 1882 units and had a GMV of $2.28 million with a 130.8% GMV qoq growth. Their appeal lies in their eco-friendly nature, being washable and reusable, which aligns with the growing trend of consumers seeking sustainable home care products. They also offer practicality with their non-scratch and odor-free properties, making them suitable for various kitchen and cleaning tasks.

Reliant Pet Mouse Repellent Pouches - Rodent Repellent Made in USA 12 Pouches - Keep Rodents Out of Cars - Mouse Deterrents with Peppermint Oil

Selling 592 units and having a GMV of $1.66 million with a 122.19% GMV qoq growth, these mouse repellent pouches target a specific need of keeping rodents away. The use of peppermint oil as a natural deterrent and the fact that they are made in the USA might contribute to their popularity among consumers who are concerned about rodent infestations in their cars or homes.

Septic Tank System Treatment Pods - 12 Dissolving Packets | Enzyme-Producing Live Bacteria Solution | 1 Year Supply Professional Eco-Friendly Maintenance | Prevent Clogs, Odor & Backups | Made in USA

With 1364 units sold and a GMV of $2.77 million and a 99.36% GMV qoq growth, these septic tank treatment pods offer a convenient solution for maintaining septic systems. Their eco-friendly nature and the promise of preventing clogs, odors, and backups make them an attractive option for homeowners who want to ensure the proper functioning of their septic tanks.

Baseboard Pro Mucho Mop - Baseboard Cleaner Tool with Handle - Clean Base Boards Easily | Microfiber | Professional Quality | Machine Washable | Lightweight | Microfiber Cleaning Pad

This mop sold 462 units and had a GMV of $9229.56 with an 87.82% GMV qoq growth. Its appeal lies in its ability to clean baseboards easily with its microfiber cleaning pad. The professional quality, machine washable, and lightweight features make it a practical tool for homeowners who want to keep their baseboards looking clean and presentable.

Miss Mouth's Messy Eater Stain Treater Spray - Newborn & Baby Essentials - No Dry Cleaning Food, Grease, Coffee Off Laundry, Underwear, Fabric Household

Selling 4094 units and having a GMV of $6.1 million with a 59.62% GMV qoq growth, this stain treater spray is a must-have for households with young children or messy eaters. Its ability to remove various stains from different types of fabrics without the need for dry cleaning makes it a convenient and cost-effective solution for keeping clothes and household fabrics clean.

Liapu 500ml Kitchen Spray Cleaner and Degreaser, Antibacterial All Purpose Cleaner for Kitchens, Counter tops, Ovens, and Appliances, lemon Scent Household

The Liapu kitchen spray cleaner sold 350 units and had a GMV of $6877.5 with a 57.61% GMV qoq growth. Its lemon scent and antibacterial properties make it suitable for cleaning various kitchen surfaces. The demand for such all-purpose cleaners in the kitchen is constant, and its growth could be attributed to its effectiveness in removing grease and dirt while leaving a pleasant smell.

Summary

Overall, the home care supplies industry on TikTok U.S. during the week of 2025/01/05 - 2025/01/11 shows a vibrant picture. Key factors influencing the market performance include consumer demand for convenience, sustainability, and brand trust. Products that offer unique features such as pleasant scents, eco-friendly materials, and effectiveness in specific cleaning or treatment tasks are seeing significant growth. For industry practitioners, it is recommended to focus on these trends. Emphasize the unique selling points of your products, whether it's the use of natural ingredients, recyclability, or brand reputation. Additionally, leveraging TikTok's marketing channels to showcase the practical applications and benefits of your home care supplies can help drive further growth and capture the attention of the target audience.