Introduction

The data presented here focuses on the Classic & Novelty Toys category on TikTok U.S. during the week of 01/05 - 01/11 2025. The source of this data provides valuable insights into the market trends, consumer preferences, and the performance of various toys within this category. Understanding this data is crucial for both consumers who are interested in the latest and most popular toys, as well as for market players looking to capitalize on the emerging trends.

Analysis and Conclusions

Data Overview

The chart data reveals a diverse range of toys in the Classic & Novelty Toys category with varying sales figures, growth trends, and price ranges. Some toys have experienced significant growth in a short period, while others have shown more modest increases. The GMV Gross Merchandise Volume figures also vary widely, indicating different levels of market penetration and consumer spending on these products.

Detailed Analysis

28Pcs Kids Valentines Cards Mochi squishy Toys with Glow-in-The-Dark / Glitter Mochi / Animal Mochi Squishy Stress Relief Classroom Exchange Prizes Valentine Party Favor Toy 2025 Valentine Exchange Cards

This product had a sold count of 3644 and a remarkable GMV growth rate of 869.95%. The combination of being a Valentine's-themed toy with stress relief features like the mochi squishy aspect likely contributed to its popularity. It seems to have struck a chord with consumers during the week, perhaps due to its suitability for classroom exchanges and Valentine's parties.

Schylling NeeDoh Nice Cube - Best-Selling Sensory Toy with a Super Solid Squish - Always Returns to its Square Shape - One Random Color

With a sold count of 3116 and a GMV growth rate of 473.85%, this sensory toy has also shown strong performance. Its unique selling point of always returning to its square shape and the solid squish experience might be what吸引 consumers. It could be that the tactile nature of the toy appeals to a wide range of ages, making it a popular choice.

28Pcs Mini Sports Stress Balls / Sports Game Erasers with Kids Valentines Cards for Classroom Exchange Stress Relief / Anxiety Relief, Valentine Party Favor Toys 2025 Valentine Exchange Cards

This product had a sold count of 1441 and a GMV growth rate of 234.58%. The dual functionality of being stress balls and erasers, along with the Valentine's theme and suitability for classroom exchanges, likely contributed to its growth. It offers a practical yet fun option for both stress relief and as a party favor.

Schylling NeeDoh Dream Drop - Sensory Toy with a Dreamy Smooth Squeeze - Raindrop Shape in Assorted Colors Blue, Pink, and Purple - One Random Color

Having a sold count of 1225 and a GMV growth rate of 127.27%, this sensory toy's unique raindrop shape and dreamy smooth squeeze experience might be its key attractions. The variety of colors also adds to its appeal, making it an interesting option for consumers looking for something different in the sensory toy category.

Detailed Pocket Pets - MatMireMakes & Cinderwing3D | Realistic 3D Printed Articulating Mini Fidget Animals Great Gift and Desk Figure

With a sold count of 432 and a GMV growth rate of 92.64%, these detailed pocket pets offer a unique option as realistic 3D printed fidget animals. They could be popular as desk figures or gifts, although their relatively lower sold count compared to some others might indicate a more niche appeal within the Classic & Novelty Toys category.

THE MONSTERS Lazy Yoga Series Figures, Blind Box, Mystery Box

This product had a sold count of 750 and a GMV growth rate of 69.68%. The blind box and mystery box aspect likely adds an element of excitement for consumers, along with the unique theme of the Lazy Yoga Series Figures. It seems to have found a following during the week, appealing to those who enjoy collecting such items.

30Pcs Cosmic Realm Valentine Slime with Scratch-Off Cards and Galaxy Balls for Kids Classroom Exchange Gift / 28Pcs Heart-Shaped Cosmic Realm Valentines Slime with Kids Valentines Cards 2025 Valentine Exchange Cards

With a sold count of 3941 and a GMV growth rate of 61.15%, the Valentine's slime products have been quite popular. The combination of the slime texture, Valentine's theme, and the added extras like scratch-off cards and galaxy balls make it an attractive option for classroom exchanges and as a gift during the Valentine's season.

THE MONSTERS - Exciting Macaron Vinyl Face, Blind Box, Mystery Box

This product had a sold count of 1449 and a GMV growth rate of 40.68%. Similar to the other Monsters products, the blind box and mystery box concept, along with the unique macaron vinyl face design, likely contributed to its popularity. It appeals to collectors and those who enjoy the element of surprise.

Hirono×Le Petit Prince Series Figures, Blind Box, Mystery Box

With a sold count of 247 and a GMV growth rate of 10.27%, this product has shown the least growth among the listed toys. However, the combination of the Hirono and Le Petit Prince collaboration, along with the blind box and mystery box format, might still attract a specific group of collectors or fans of the characters.

Summary

Overall, the Classic & Novelty Toys category on TikTok U.S. during the week of 01/05 - 01/11 2025 exhibited a vibrant market with several fast-growing products. Key factors influencing the market performance include the combination of unique features such as stress relief, tactile experiences, Valentine's themes, and the element of mystery in blind boxes and mystery boxes. For industry practitioners, it would be advisable to focus on these aspects when developing and marketing new toys. Incorporating popular themes like Valentine's Day and offering unique tactile or sensory experiences can help capture the attention of consumers and drive sales.