Introduction

The data presented here focuses on the Lights & Lighting category on TikTok U.S. within the time period of 01/05 - 01/11 2025. The source of this data is TikTok's analytics, which provides valuable insights into the market trends and consumer preferences in this specific segment. Understanding this data is crucial for both consumers who are looking for the latest and most popular lighting products and for market players aiming to stay ahead in this competitive arena.

Analysis and Conclusions

Data Overview

The chart data reveals a diverse range of lighting products with varying sales figures and growth trends. The GMV Gross Merchandise Volume values indicate the financial performance of each product, while the QoQ Quarter over Quarter growth percentages show the rate of increase or decrease in sales compared to the previous period. The price ranges of these products also differ, catering to different consumer budgets and needs.

Detailed Analysis

Solar Powered Remote Controlled Outdoor Wall Light

This product witnessed a significant growth with a QoQ increase of 166.66%. With 372 units sold and a GMV of 1.22万, it seems to have found a niche in the market. The combination of being solar-powered, having a remote control, and being suitable for various outdoor areas like gardens, garages, patios, and yards might be the key factors contributing to its popularity. Consumers are likely attracted to its energy-efficient and convenient features, especially for outdoor security and decoration purposes.

2-in-1 Strong Flashlight Power Bank

Boasting a high sold count of 3179 and a GMV of 4.76万, this flashlight with additional power bank functionality has a QoQ growth of 123.8%. Its versatility, including features like digital power display, rechargeability, zoomability, and adjustable brightness, makes it a popular choice for outdoor activities such as camping, emergency situations, and fishing. The ability to serve as both a flashlight and a power source for other devices is a major selling point.

WARSUN Compact Multi-Mode Pocket LED Flashlight

With 1316 units sold and a GMV of 1.68万, this flashlight has a QoQ growth of 110.67%. Its compact size, high lumen output 675LM, USB-C rechargeability, and multiple modes including red/blue strobe make it suitable for everyday carry and travel. Consumers who are always on the go and need a reliable light source find this product appealing.

LED Headlamp

Although it had a relatively lower sold count of 369, the LED Headlamp still managed to generate a GMV of 3200.47 with a QoQ growth of 50.66%. Its USB rechargeability and waterproof design make it a great option for outdoor exploration and camping. It also serves as a popular Christmas gift, indicating its appeal during the holiday season for those engaging in outdoor activities.

Strong Light Flashlight USB Rechargeable

This flashlight had 2606 units sold and a GMV of 2.33万 with a QoQ growth of 44.24%. Its features such as emergency white light and red & blue alarm lights, along with its waterproof design, make it suitable for a wide range of applications including camping, mountaineering, fishing, and general outdoor and indoor lighting. The portable and high-lumen nature of the flashlight is likely what attracts consumers.

EZVALO Under Cabinet Lights

With 294 units sold and a GMV of 8037.06, the EZVALO Under Cabinet Lights had a QoQ growth of 41.39%. Its warm light, wireless and rechargeable motion sensor features, along with its dimmability, make it a popular choice for home decor, especially during events like Black Friday and Christmas. It provides a convenient and aesthetically pleasing lighting solution for under cabinets in kitchens and other areas of the home.

Daphino Solar Outdoor Wall Light

The Daphino Solar Outdoor Wall Light had 367 units sold and a GMV of 1.03万 with a QoQ growth of 27.77%. Its solar-powered nature, IP65 waterproof rating, and three lighting modes make it a great exterior light fixture for garden decoration and patio furniture. Consumers looking for an energy-efficient and durable outdoor wall light for their gardens or patios are likely to consider this product.

Rechargeable High-Power LED Flashlight

With 910 units sold and a GMV of 1.25万, this flashlight has a QoQ growth of 26.54%. Its 5 Modes Zoomable Tactical Lantern design, along with its long-range beam and COB light, make it a popular choice for outdoor camping and hiking. The portable nature of the flashlight and its multiple lighting modes provide flexibility for different outdoor activities.

Diomart Rechargeable Battery Operated Motion Sensor Light

This product, sold in packs of 4, had 776 units sold and a GMV of 2.28万 with a QoQ growth of 20.08%. Its high battery life, TYPE C charging with included cable, and wireless under cabinet smart lights functionality make it a popular choice for kitchens, stairs, and bedrooms. The ease of installation and its motion sensor feature add to its appeal for indoor lighting applications.

Solar Street Lights Outdoor Waterproof

With 327 units sold and a GMV of 7568.56, the Solar Street Lights Outdoor Waterproof had a QoQ growth of 19.71%. Its high lumen output 10000LM, solar-powered nature, remote control, and motion sensor features make it a great option for lighting yards, decks, and gardens. Consumers looking for an energy-efficient and convenient outdoor lighting solution for larger areas are likely to consider this product.

Summary

The Lights & Lighting market on TikTok U.S. within the analyzed week showed a vibrant picture with various products experiencing significant growth. Key factors influencing the market performance include product features such as energy efficiency solar-powered options, versatility multiple functions like power bank or motion sensor, and convenience rechargeability, wireless features. For industry practitioners, it is recommended to focus on these aspects when developing and marketing lighting products. Additionally, leveraging the popularity of events like Christmas and Black Friday for marketing campaigns can also boost sales. Understanding consumer needs for different outdoor and indoor lighting applications and tailoring products accordingly will be crucial for continued success in this competitive market.