Introduction

The data presented here focuses on the women's bags category on TikTok U.S. during the week of 2025/01/05 - 2025/01/11. The source of this data provides valuable insights into the market trends, consumer preferences, and the performance of different products within this category. Understanding this data is crucial for both consumers looking for trendy bags and industry practitioners aiming to stay ahead in the competitive market.

Analysis and Conclusions

Data Overview

The chart data reveals a diverse range of women's bags with varying sales figures, growth trends, and price ranges. Different styles and types of bags have shown different levels of success during this week. Some bags have experienced extremely high growth rates, while others have had more moderate but still significant increases.

Detailed Analysis

Large Capacity Transparent Tote Bag

The Large Capacity Transparent Tote Bag, made of waterproof PVC material, had a sold count of 871. Its GMV Gross Merchandise Volume was 1.31万, with an astonishing growth rate of 219.71%. The popularity of this bag could be attributed to its unique transparent design, which is both fashionable and practical for various occasions like going to the gym, yoga, or traveling. It offers a trendy and convenient option for students and those on the go.

WESTBRONCO [Valentine's Day] Small Puffer Crescent Shoulder Bag

This bag had a sold count of 805 and a GMV of 2.44万, with a growth rate of 84.08%. The mention of Valentine's Day in its name might have contributed to its appeal, making it a great gift option. Its quilted design and adjustable strap also add to its functionality and style, suitable for travel and dating scenarios.

Summer Women's Solid Color Fanny Pack

With a sold count of 579 and a GMV of 8117.96, and a growth rate of 76.35%, this fanny pack offers a lightweight and large capacity option. Ideal for work and school commuting, it caters to the need for a practical yet stylish everyday bag, especially during the fall season with its earthtone colors.

2024 Solid Color Quilted Fanny Pack

This casual large capacity zipper chest belt bum bag had a sold count of 788 and a GMV of 3004.11, with a growth rate of 60.07%. Its all-match design makes it a versatile choice for daily use, and being offered as a gift option might have also boosted its sales.

Women's Summer Casual Minimalist Phone Wallet Bag

Having a sold count of 336 and a GMV of 1771.74, with a growth rate of 59.12%, this trendy crossbody bag offers a minimalist design. It's a chic all-match option for daily use, especially for those who prefer to carry just the essentials like their phone and wallet.

Travistar Crossbody Bags for Women

The Travistar Crossbody Bags for Women had a sold count of 248 and a GMV of 5642.92, with a growth rate of 20.6%. The mention of "BlackFriday Limited Hot Deal" might have attracted some customers, and its leather material and evening clutch design with 2 straps give it a stylish and sophisticated look.

THEBAGPARTY【A1-A200】*Purchase Link* - USA

With a sold count of 498 and a GMV of 1.33万, and a growth rate of 19.11%, this product from THEBAGPARTY seems to have a decent following. The provided purchase link might have made it easier for customers to acquire the bag, contributing to its sales performance.

BOSTANTEN Long Wallet for Women

This trendy clutch with zipper pockets and card slots, along with RFID blocking, had a sold count of 334 and a GMV of 7863.98, with a growth rate of 18.78%. Its functionality as a wallet and its stylish design as a clutch make it a popular choice among women, especially those who need a slim and organized pouch for their essentials.

Women's Elegant Solid Color Handbag

The Women's Elegant Solid Color Handbag had a sold count of 741 and a GMV of 9453.51, with a growth rate of 17.27%. Its fashionable PU leather design and versatility as a daily commuting bag have likely contributed to its success in the market.

Women's Plain Heart Decorated Tote Bag

With a sold count of 417 and a GMV of 8000.16, and a growth rate of 16.96%, this casual large capacity shoulder bag is not only fashionable but also makes a great gift option. Its heart decoration and trendy design make it suitable for daily use and shopping trips.

Summary

The women's bags industry on TikTok U.S. during the week of 2025/01/05 - 2025/01/11 was characterized by a diverse range of products with varying levels of success. Key factors influencing market performance include design, functionality, occasion suitability, and marketing strategies such as holiday-themed names and limited-time deals. For industry practitioners, it's important to focus on creating trendy and practical designs, highlighting unique features, and leveraging marketing opportunities like holidays and special events to boost sales.