Introduction

The data presented here focuses on the Gaming & Consoles category on TikTok US for the week of 01/05 - 01/11 2025. The source of this data provides valuable insights into the performance of various gaming products in this popular social media marketplace. Understanding these trends is crucial for both consumers looking for the latest and greatest in gaming consoles and for industry players aiming to stay ahead in this competitive market.

Analysis and Conclusions

Data Overview

The chart data reveals a diverse range of gaming and console products with varying sales figures and growth trends. The GMV Gross Merchandise Volume and sold count numbers show significant differences among the products. Some products have experienced substantial growth rates, while others have more modest increases. The price ranges also vary, with some high-end consoles and accessories alongside more budget-friendly options.

Detailed Analysis

Coolnut 20,000+ Retro Game Stick

The Coolnut Retro Game Stick has shown remarkable growth with a GMV increase of 118.12%. With 8258 units sold, it clearly has caught the attention of gamers on TikTok US. Its features like 26 emulators and 4K HDMI output, along with premium competitive dual controllers, likely contribute to its popularity. The retro gaming trend might be driving the demand for such products, allowing gamers to revisit classic games in a modern, enhanced format.

Retro Handheld Game Console

This portable rechargeable console had a sold count of 452 and a GMV growth of 74.88%. Its appeal as an ideal gift for game enthusiasts and its Linux system might be factors in its success. The portability aspect makes it convenient for on-the-go gaming, which could be a significant draw for consumers who want to play their favorite games anywhere.

Retro Game Console 20,000 - 30,000+ Retro Games Stick

With 7247 units sold and a 46.52% GMV growth, this console's extensive game library of 20,000 - 30,000+ retro games, along with its wireless adapter and other features, is likely attracting customers. The ability to relive classic gaming experiences with modern enhancements like 4K HDMI output and premium controllers is a strong selling point.

[Hot sale] New Upgraded Retro Game Console

This console had 931 units sold and a 45.21% GMV growth. Its offering of 20,000+ games, along with features like 4K HDMI output and wireless joystick, makes it an attractive option. The "hot sale" tag might also have contributed to its visibility and subsequent sales on TikTok US.

ZIHNIC 30,000+ Retro Game Stick

The ZIHNIC Retro Game Stick sold 1354 units with a 45.13% GMV growth. Its 64G Nostalgia GameStick and features similar to other popular retro game sticks, such as 26 emulators and 4K HDMI output, are likely reasons for its success. The combination of a large game library and quality hardware seems to be appealing to gamers.

PKMACE Switch Controllers Wireless

These wireless switch controllers had a sold count of 272 and a 40.81% GMV growth. Their features like RGB LED, adjustable turbo & vibration, and motion control capabilities make them a desirable accessory for Switch owners. The TikTok US platform might have provided increased exposure for these controllers, leading to their growth in sales.

【2500+ Sales】M8 PRO Game Console

The M8 PRO Game Console sold 343 units with a 33.98% GMV growth. Its built-in 20,000+ games and 9 classic emulators, along with 4K HDMI output and 2.4G wireless controllers, offer a comprehensive gaming experience. The mention of "2500+ Sales" could have attracted potential buyers, indicating its popularity.

Anbernic RG35XX Handheld Game Console

This handheld console had 454 units sold and a 16.99% GMV growth. Its 3.5-inch screen, Linux system, and preloaded 5000+ classic games along with the bonus of a screen protector make it an appealing option for retro gaming fans. The TikTok US platform has likely helped it reach a wider audience of gamers.

Smart Automatic Screen Clicker Device

The Smart Automatic Screen Clicker Device sold 691 units with a 5.35% GMV growth. While it may not be a traditional gaming console or accessory, its use for games such as for live likes, reward tasks shows the diverse range of products related to gaming on TikTok US. Its adjustable speed and USB-powered nature make it a convenient tool for gamers.

R36S Retro Video Handheld Game Console

The R36S Retro Video Handheld Game Console sold 941 units with a 5.29% GMV growth. Its 3.5 in IPS screen, built-in 3000mAH battery, and preinstalled games on 32G + 64G TF card offer a portable and convenient gaming experience. The retro gaming trend and its features likely contribute to its continued popularity on TikTok US.

Summary

The Gaming & Consoles market on TikTok US for the week of 01/05 - 01/11 2025 shows a vibrant and diverse landscape. Key factors influencing market performance include the retro gaming trend, which has led to the popularity of many retro game consoles and sticks with large game libraries and modern features. Product features such as 4K HDMI output, wireless controllers, and adjustable settings also play a significant role in attracting customers. For industry practitioners, it is recommended to focus on enhancing product features, leveraging the retro gaming trend, and taking advantage of the exposure provided by the TikTok US platform to increase sales and market share.