Introduction

The data presented here focuses on the instant food category within the TikTok U.S. market for the week of 2025/01/05 - 2025/01/11. The source of this data provides valuable insights into the consumer preferences and market dynamics of instant food products on TikTok. Understanding this data is crucial for both consumers who are looking for popular and trending instant food options and for market players aiming to capitalize on the emerging trends.

Analysis and Conclusions

Data Overview

The chart data reveals a diverse range of instant food products that have experienced growth during the specified week. The sold count, which indicates the number of units sold, varies across different products. For example, the Horchata Bundle had a sold count of 2142, while the Momofuku Soy & Scallion Noodles had a relatively lower sold count of 139. The GMV Gross Merchandise Volume, which represents the total value of merchandise sold, also shows significant differences. Magic Spoon 16 Protein Treats Sampler Pack had a GMV of 9.19万, whereas Samyang Buldak Artificial 12Flavors turkey noodles had a GMV of 3855.04. The growth rates, measured by GMV QoQ Quarter over Quarter, also vary widely, with some products like the Horchata Bundle showing an impressive 114.41% growth, while others like Momofuku Soy & Scallion Noodles had a more modest 2.19% growth.

Detailed Analysis

Horchata Bundle

The Horchata Bundle, consisting of cocada and jamoncillo in horchata, witnessed a remarkable growth rate of 114.41% in terms of GMV QoQ. With a sold count of 2142, it clearly attracted a significant number of customers. This could potentially be due to its unique combination of flavors that appealed to the taste buds of TikTok users. The novelty factor of this particular instant food offering might have driven consumers to give it a try, leading to its increased sales and subsequent growth.

Magic Spoon Products

Magic Spoon offers several products that have shown strong performance. The Magic Spoon Protein Granola 3-Pack had a sold count of 1652 and a GMV of 6.07万 with a 57.17% GMV QoQ growth. The Magic Spoon 16 Protein Treats Sampler Pack had an even higher GMV of 9.19万, although its growth rate was 17.64%. These products likely benefited from their focus on protein content, which is a desirable feature for many health-conscious consumers. The variety packs also offered consumers the opportunity to sample different flavors, increasing their appeal and potentially contributing to their sales growth.

ZHG Self-Heating Rice Pot

The ZHG Self-Heating Rice Pot, available in various flavors, had a sold count of 1321 and a GMV of 7595.75 with a 48.26% GMV QoQ growth. The convenience of a self-heating option could be a major factor driving its popularity. In a fast-paced lifestyle, consumers often look for quick and easy meal solutions, and the self-heating feature of this product caters to that need, making it an attractive choice for many.

Summary

The instant food market on TikTok U.S. for the week of 2025/01/05 - 2025/01/11 exhibited a dynamic landscape with various products experiencing different levels of growth. Key factors influencing the market performance include product uniqueness, such as the novel flavor combinations in the Horchata Bundle, health-conscious features like the protein content in Magic Spoon products, and convenience factors like the self-heating option of the ZHG Self-Heating Rice Pot. For industry practitioners, it would be advisable to focus on these aspects when developing and marketing instant food products. Offering unique flavors, catering to health-conscious consumers, and providing convenient packaging or preparation methods can potentially lead to increased sales and market success.