Introduction

The data presented here is sourced from TikTok's analytics for the US market, specifically focusing on the week of 2025/01/05 - 2025/01/11. This data on fast-growing medical supplies is of great significance as it provides insights into consumer preferences and market trends within the medical supplies category on TikTok. It helps both consumers to stay updated on popular products and industry practitioners to strategize their marketing and product development efforts.

Analysis and Conclusions

Data Overview

The chart data reveals a diverse range of medical supplies that have experienced significant growth during the specified week. The sold count, which indicates the number of units sold, varies across different products. For instance, the Outdoor First Aid Kit had a sold count of 2409, while the Wyze Scale Ultra had a sold count of 380. The GMV Gross Merchandise Volume, which represents the total value of goods sold, also shows a wide range. The Etekcity Bluetooth Smart Scale had a GMV of 4.07万, and the Toe Separators for Functional Fitness Athletes had a GMV of 6056.16. The growth rates, measured by GMV qoq Quarter-on-Quarter growth rate of GMV, also differ, with some products like the Travel Pill Organizer Box showing an impressive 121.79% growth rate.

Detailed Analysis

Travel Pill Organizer Box

The Travel Pill Organizer Box with 146 Labels, 10 Compartment Small Pill Case Medicine Kit, Portable Pocket Purse Pharmacy, Daily Weekly Vitamin Supplement Medication Holder witnessed a remarkable growth rate of 121.79%. This could be attributed to its practical design with multiple compartments and labels, making it convenient for users to organize their daily and travel medications. It likely appeals to a wide range of consumers, including those who are frequently on the go and need to manage their vitamin and medication intake.

Etekcity Bluetooth Smart Scale

The Etekcity Bluetooth Smart Scale with App Sync, Body Fat Monitor, BMI Calculation and Weight, 400lb Capacity Healthcare Bathroom Weighing Scale had a high GMV of 4.07万 and a growth rate of 98.17%. The integration of smart features such as app sync and body fat monitoring likely attracts health-conscious consumers who are interested in tracking their body metrics. Its relatively high capacity also makes it suitable for a broader range of users.

Toe Separators for Functional Fitness Athletes

The Toe Separators for Functional Fitness Athletes had a GMV of 6056.16 and a growth rate of 25.77%. These toe separators are probably popular among fitness enthusiasts, especially those involved in functional fitness activities. They may help improve foot flexibility and alignment during workouts, which is a key concern for many athletes.

Wyze Scale Ultra

The Wyze Scale Ultra — Wi-Fi Smart Weighing Scale, 4.3" Screen Shows BMI, Muscle Mass & More! — Body Composition Measurements Track Goals, ovu tek had a sold count of 380 and a GMV of 1.52万 with a growth rate of 7.21%. Its ability to provide detailed body composition measurements on a clear screen is likely its selling point. Consumers interested in monitoring their muscle mass, BMI, and other body metrics would find this scale appealing.

Outdoor First Aid Kit

The Outdoor First Aid Kit, Portable Bag for Hunting, Hiking, Camping, Includes Emergency Supplies and Accessories for Multi-purpose Use, Christmas Gift had a sold count of 2409 and a GMV of 1.56万 with a growth rate of 2.17%. Its versatility and inclusion of essential emergency supplies make it a popular choice for outdoor enthusiasts. The mention of it being a Christmas gift also suggests that it may have received additional attention during the holiday season.

Summary

Overall, the medical supplies market on TikTok US during the week of 2025/01/05 - 2025/01/11 showed a vibrant picture with various products experiencing growth. Key factors influencing the market performance include product functionality, convenience, and the ability to meet specific consumer needs such as health tracking or outdoor emergency preparedness. For industry practitioners, it would be advisable to focus on enhancing product features that are in demand, leveraging social media marketing on platforms like TikTok to reach a wider audience, and staying attuned to emerging consumer trends within the medical supplies category.