Introduction

The data presented here focuses on the Car Electronics category on TikTok U.S. during the week of 2025/01/05 - 2025/01/11. The source of this data provides valuable insights into the performance of various car electronics products in the U.S. market. Understanding this data is crucial for both consumers looking for the latest and best car electronics and for market players aiming to stay ahead in this competitive sector.

Analysis and Conclusions

Data Overview

During the specified week, a diverse range of car electronics products showed significant growth on TikTok U.S. The sales figures varied widely, with some products recording relatively high sold counts while others had more modest numbers. The GMV Gross Merchandise Volume also exhibited a diverse pattern, with growth rates ranging from a substantial 133.18% to a more modest 1.12% quarter-on-quarter QoQ. The price ranges of these products were also quite diverse, catering to different consumer budgets and needs.

Detailed Analysis

Fall Car Camera with 32GB Memory Card & Suction Cup Holder

This product had a sold count of 522 and a GMV of 3.53万. It experienced an impressive growth rate of 133.18% QoQ. The combination of features such as the included memory card and suction cup holder, along with its functionality as a car inside and outside video recorder, likely contributed to its popularity. Consumers may be attracted to its all-in-one solution for car video recording, especially for fall driving and parking monitoring.

【Hieha】2025 Upgraded Wireless Carplay Stereo with Suction Mount, Rear Camera, and Seamless Mirrorlink

With a sold count of 5072 and a GMV of 20.67万, this product had a significant presence. Its growth rate of 79.52% QoQ indicates strong consumer interest. The upgraded features like wireless Carplay, rear camera, and seamless mirrorlink for universal fit make it a desirable option for car owners looking to enhance their in-car entertainment and connectivity systems.

Multifunctional car FM transmitter with ambient light

This product sold 668 units and had a GMV of 4402.12. The growth rate of 68% QoQ shows its growing popularity. The combination of being a car MP3 player, wireless Bluetooth car charger with multiple ports, and having ambient light features makes it a versatile choice for consumers who want to add functionality to their cars without breaking the bank.

LAMTTO 2025 Newest portable Carplay screen

Having a sold count of 439 and a GMV of 1.91万, this product had a growth rate of 48.44% QoQ. Its 7-inch magnetic horizontal and vertical screen with IPS touchscreen and support for wireless Carplay makes it an appealing option for those who want to upgrade their car's audio-visual experience in a portable and convenient way.

Dual Dash Cam Front and Rear

This 1080P FHD dashboard camera sold 391 units and had a GMV of 1.73万. With a growth rate of 37.88% QoQ, it offers features like 24H park monitor, making it a popular choice for car owners concerned about vehicle security and recording while parked or driving.

4 in 1 Retractable Car Charger

With a sold count of 721 and a GMV of 4974.9, this product had a growth rate of 12.85% QoQ. Its compatibility with various devices like iPhone and Samsung Galaxy, along with its fast charging capabilities, makes it a practical choice for consumers who need to keep their devices charged on the go.

Dash Cam with Front & Rear & Inside Left & Right 360 View

This product sold 885 units and had a GMV of 4.86万. Despite a relatively lower growth rate of 3.88% QoQ, its 360-degree view and loop recording features, along with the included 32GB Micro SD Card, make it an attractive option for those who want comprehensive video coverage of their cars.

1080P Dual Recording Car DVR Camera

With a sold count of 1616 and a GMV of 3.15万, this product had a growth rate of 1.12% QoQ. Its wide angle and dual recording capabilities, along with the included 64GB Memory Card, make it a reliable choice for those who want to record their driving experiences from different angles.

Summary

The car electronics market on TikTok U.S. during the week of 2025/01/05 - 2025/01/11 was characterized by a diverse range of products with varying levels of growth. Key factors influencing the market performance included product features such as enhanced connectivity, video recording capabilities, and fast charging options. Pricing also played a role, with products at different price points appealing to different consumer segments. For industry practitioners, it is recommended to focus on product innovation, highlighting unique features, and understanding consumer needs to stay competitive in this fast-growing market.