Introduction

The data presented here is sourced from TikTok's US market analytics for the week of 2025/01/05 - 2025/01/11, focusing on the DIY category. This data is of significant importance as it provides insights into the consumer preferences and market trends within the DIY segment on TikTok US. It helps both consumers to discover popular products and industry practitioners to understand the market dynamics better.

Analysis and Conclusions

Data Overview

During the week of 2025/01/05 - 2025/01/11, the DIY products on TikTok US exhibited diverse sales figures and growth trends. The GMV Gross Merchandise Volume and sold count varied across different products. For instance, the DIY Jewelry Making Kit had a sold count of 941 with a GMV of $7319.15 and a remarkable GMV qoq Quarter-on-Quarter growth rate of 72.07%. On the other hand, the B. Glass/Porcelain Mix Beads for Jewelry Making had a sold count of 345 and a GMV of $4830 with a relatively lower GMV qoq of 6.15%.

Detailed Analysis

DIY Jewelry Making Kit

The DIY Jewelry Making Kit, with 66pcs Unicorn & Mermaid Charm Beaded Bracelet, emerged as a popular choice. Its high sold count of 941 and significant GMV qoq of 72.07% indicate strong consumer demand. This could be attributed to its appeal as a creative craft material, making it a great idea gift, especially with Valentine's Day approaching. It offers consumers the opportunity to create personalized jewelry, which is likely driving its sales growth.

Educational Cute Cartoon Magic Water Drawing Mat

The Educational Cute Cartoon Magic Water Drawing Mat also showed promising performance. With a sold count of 807 and a GMV of $12,100 converted from 1.21万, and a GMV qoq of 20.97%. Its large absorbent watercolor painting mats with accessories kit make it an ideal birthday or Valentine's Day gift. The combination of educational and fun elements, along with its suitability as a gift option, is likely contributing to its growth in the market.

Acrylic Beads Mix

The Acrylic Beads Mix 16mm had a sold count of 671 and a GMV of $15,400 converted from 1.54万 with a GMV qoq of 17.64%. As a key component for beading making and bead assortments in DIY projects, its popularity could be due to the wide range of creative possibilities it offers. DIY enthusiasts can use these beads to create various jewelry pieces or other decorative items, thus fueling its sales.

B. Glass/Porcelain Mix Beads for Jewelry Making

Although the B. Glass/Porcelain Mix Beads for Jewelry Making had a relatively lower sold count and GMV qoq compared to some of the other products, it still had a notable presence in the market. With 345 units sold and a GMV of $4830, it serves as an essential material for jewelry making. Its steady performance might be due to the consistent demand from DIY jewelry makers who prefer using glass or porcelain beads for their creations.

Summary

In conclusion, the DIY market on TikTok US during the week of 2025/01/05 - 2025/01/11 was characterized by the growth of various products, especially those with creative and gift-related features. Key factors influencing the market performance include the appeal of personalized and handmade items, the approaching of special occasions like Valentine's Day and birthdays, and the educational and fun aspects of the products. For industry practitioners, it would be advisable to focus on product innovation, highlighting the gift potential and creative uses of DIY products to further boost sales and capitalize on the growing trends in this segment.