Introduction

The data presented here is sourced from TikTok's analytics for the US market, specifically focusing on the home appliances category during the week of 01/05 - 01/11, 2025. This data is of great significance as it provides valuable insights into consumer preferences and market trends within the home appliances sector on TikTok, which can be a key indicator for both consumers looking for popular products and industry practitioners aiming to stay ahead in the market.

Analysis and Conclusions

Data Overview

The chart data showcases a diverse range of home appliances with varying sales figures, growth trends, and price ranges. For instance, the number of units sold varies significantly from as low as 407 for the RW FLAME Space Heater 1500W/750W ETL Certified Ceramic Small Heater to as high as 7253 for the Fulog 2 Pack Magnetic Hand Warmers. The GMV Gross Merchandise Volume also shows a wide spread, with values ranging from $6019.53 for the aforementioned RW FLAME Space Heater to $17.73万 converted to approximately $25,328.57 for easier comparison for the Vaxbree SP02 Dual Battery Electric Spin Scrubber. The growth rates, measured by GMV QoQ Quarter over Quarter, though in this case it's week over week, also vary greatly, from a modest 38.86% for the Jack ＆ Rose Garment Steamer to an impressive 254.4% for the Vaxbree SP02 Dual Battery Electric Spin Scrubber.

Detailed Analysis

Vaxbree SP02 Dual Battery Electric Spin Scrubber

This product witnessed an astounding growth rate of 254.4% in GMV during the week of 01/05 - 01/11, 2025. With 4910 units sold, it clearly had a significant impact on the market. The features such as 8 versatile brush heads, IPX7 waterproofing, LED display, and a 120 mins runtime likely contributed to its popularity. Consumers are probably attracted to its convenience and multi-functionality, making it a desirable choice for various cleaning tasks around the home.

Fulog 2 Pack Magnetic Hand Warmers

The Fulog 2 Pack Magnetic Hand Warmers sold 7253 units and had a GMV of $6.4万 approximately $9,142.86. Its growth rate of 77.78% indicates a strong upward trend. The 12H long-lasting rechargeable warmth, double-sided heating, and pocket-sized design make it a perfect accessory for winter outdoors activities like camping and hunting. This likely explains its high sales volume as it caters to a specific need during the cold season.

RW FLAME Space Heater 1500W/750W ETL Certified Ceramic Small Heater

Although it had a relatively lower number of units sold 407 compared to some other products, it still had a notable presence. With a GMV of $6019.53 and a growth rate of 93.29%, it shows potential. Its adjustable thermostat and portability make it suitable for various indoor spaces such as home, dorm, office, and kitchen, appealing to consumers who need a compact heating solution.

Summary

The home appliances market on TikTok US during the week of 01/05 - 01/11, 2025, exhibited a vibrant picture. Key factors influencing market performance include product features that offer convenience, multi-functionality, and solutions to specific seasonal or daily needs. For industry practitioners, it is recommended to focus on enhancing product features that address consumer pain points, leveraging social media platforms like TikTok for effective marketing, and closely monitoring market trends to stay competitive. By understanding what consumers are looking for and adapting strategies accordingly, businesses can tap into the growing potential of the home appliances market on TikTok US.