Introduction

The data presented here focuses on the collectibles category within the TikTok US market for the week of 2025/01/05 - 2025/01/11. The source of this data is TikTok's analytics, which provides valuable insights into the performance of various stores dealing with collectibles. This data is significant for both consumers and the market as it showcases the popularity and growth potential of different collectibles stores, helping consumers make informed choices and giving market players an understanding of the competitive landscape.

Analysis and Conclusions

Data Overview

The chart data reveals a diverse range of performance among the best-selling collectibles stores on TikTok US during the specified week. The Gross Merchandise Volume GMV varies significantly, with some stores achieving high GMV figures while others have relatively lower amounts. For instance, TradersShop had a GMV of $252,800, while TheDormDudes had a GMV of $101,400. The growth rates also differ widely, with Ace TCG showing an astonishing 375.42% Quarter-on-Quarter QoQ growth in GMV, while BreakBoss had a -18.48% QoQ decline. The average price of products sold across these stores also spans a wide range, from $37.87 at TheDormDudes to $251.61 at The Ballers Bank.

Detailed Analysis

TradersShop

TradersShop emerged as one of the top performers with a GMV of $252,800 and a significant 53.68% QoQ growth. With 2,633 units sold and an average price of $96.01, it seems to have struck a good balance between volume and price. The relatively high sold count ratio of 2.69% indicates that a good portion of its product offerings are finding buyers. This could be due to its effective marketing strategies on TikTok, perhaps leveraging popular video bloggers or running engaging campaigns that attract collectors.

Calipokehouse

Calipokehouse, on the other hand, had a GMV of $223,000 but experienced a -20.49% QoQ decline. Despite selling 3,206 units with an average price of $69.57, the decline in GMV might suggest issues such as increased competition, changes in consumer preferences, or ineffective marketing efforts. It may need to reevaluate its product offerings, pricing strategy, or marketing approach to regain its growth momentum.

Ace TCG

Ace TCG had an impressive GMV growth of 375.42% QoQ, reaching $148,300. Although it sold only 645 units, the high average price of $229.92 contributed to its significant GMV increase. This could imply that Ace TCG specializes in higher-end collectibles that have a niche but dedicated customer base. Its success might also be attributed to targeted marketing towards collectors who are willing to pay a premium for unique items.

Summary

The collectibles market on TikTok US during the week of 2025/01/05 - 2025/01/11 was characterized by a diverse range of performance among stores. Key factors influencing market performance include effective marketing strategies, product quality and uniqueness, pricing, and the ability to adapt to changing consumer preferences. For industry practitioners, it is recommended to closely monitor competitors' performance, continuously innovate in product offerings, and leverage TikTok's platform to engage with customers through engaging content and targeted marketing campaigns. This will help in maintaining a competitive edge and driving growth in the dynamic collectibles market.