Introduction

The data presented here focuses on the womenswear & underwear category on TikTok in the U.S. market during the week of 01/05 - 01/11, 2025. The source of this data is not clearly specified other than being related to TikTok's analytics. This data is of significant importance as it provides insights into consumer preferences and market trends within this specific product category on one of the most popular social media platforms in the U.S.

Analysis and Conclusions

Data Overview

During the week of 01/05 - 01/11, 2025, various stores in the womenswear & underwear category on TikTok U.S. showed diverse sales performances. The GMV Gross Merchandise Volume ranged from $267,400 Halara Workleisure to $520,800 Comfrt. Some stores experienced significant growth rates, like PUFFIT.USA with a 159.56% growth in GMV, while others faced declines such as Hsia-Bras with a -38.63% change in GMV. The average price of products also varied widely, from $18.78 YOZY to $46.05 Halara US.

Detailed Analysis

Comfrt

Comfrt had the highest GMV of $520,800 with a 24.75% growth quarter-on-quarter qoq. It sold 11,700 items from a product count of 16, with 13 sold product count. The store had 275 video bloggers promoting its products. The average price was $44.40. The relatively high GMV and growth could be attributed to factors such as effective marketing by the video bloggers, a good range of products that appealed to the target audience, and perhaps a reputation for quality within the womenswear & underwear segment.

YOZY

YOZY had a GMV of $450,500 with a very slight 0.09% qoq growth. It had a much larger product count of 3631 compared to Comfrt, with 1281 sold product count and sold 24,000 items. The average price was $18.78. The large number of products available might attract a wide range of customers, but the relatively low average price could also mean that higher volumes need to be sold to achieve a significant GMV. The slight growth might indicate a stable but not rapidly expanding customer base.

Hsia-Bras

Hsia-Bras had a GMV of $439,800 but faced a significant -38.63% decline in GMV qoq. It sold 16,000 items from a product count of 89, with 70 sold product count. The average price was $27.41. The decline could be due to various factors such as increased competition, changes in consumer preferences that the store failed to adapt to quickly enough, or possible issues with product quality or marketing strategies that led to a loss of customers.

Summary

In the womenswear & underwear industry on TikTok U.S. during the week of 01/05 - 01/11, 2025, several key factors influenced market performance. Marketing through video bloggers played an important role, as seen in the success of stores like Comfrt. Product variety and price also had an impact, with stores having a wide range of products at different price points catering to different customer segments. For industry practitioners, it is crucial to closely monitor consumer preferences, adapt to market changes quickly, and invest in effective marketing strategies. This could involve collaborating with popular video bloggers, regularly updating product lines to match current trends, and ensuring competitive pricing to stay ahead in this competitive market.