Introduction

The data presented here pertains to the Muslim Fashion Week on TikTok U.S. within the time period of 01/05 - 01/11 2025. The source of this data is not clearly specified other than being related to the event's analytics. This data is of significant importance as it provides insights into the consumer behavior and market trends within the niche of Muslim fashion on the popular social media platform TikTok. It allows us to understand which stores are making a mark and what factors might be influencing their success or decline in sales.

Analysis and Conclusions

Data Overview

During the Muslim Fashion Week on TikTok U.S. from 01/05 - 01/11 2025, we observed a diverse range of performance among the best-selling stores. The GMV Gross Merchandise Volume values varied significantly, with LumosModesty reporting a GMV of 2025.89, while Bonita Style had a GMV of 529.91. The growth trends also differed widely, with some stores experiencing significant declines such as Bonita Style with a -69.95% change in GMV quarter-on-quarter qoq, while others like Maahi and Mehar collection had an impressive 115.2% growth. The average price of products sold across these stores also varied, ranging from $15.23 at LumosModesty to $88.32 at Bonita Style.

Detailed Analysis

LumosModesty

LumosModesty had a GMV of 2025.89 during the week. However, it experienced a -43.83% decline in GMV qoq. With 133 units sold and an average price of $15.23, it seems that despite the decline, it still managed to maintain a relatively high volume of sales. The possible reasons for the decline could be increased competition during the Muslim Fashion Week or changes in consumer preferences that led to a shift in demand away from their products.

INKY Turbans

INKY Turbans had a GMV of 2019.62 and a -14.31% qoq decline. They sold 98 units with an average price of $20.61. The decline here might be due to factors such as not adapting quickly enough to emerging trends within the Muslim fashion market on TikTok during that week. Maybe their product offerings did not resonate as strongly with the consumers as those of their competitors.

FITH - Modest Workout Apparel

FITH - Modest Workout Apparel had a GMV of 1898 and a -19.1% qoq decline. They sold 103 units at an average price of $18.43. The decline could potentially be attributed to a combination of factors such as pricing strategies that might not have been as competitive as others in the market, or perhaps their marketing efforts on TikTok during the Muslim Fashion Week did not reach the intended audience effectively.

Firdouscol

Firdouscol had a GMV of 1154.77 and a -25.34% qoq decline. With only 25 units sold and an average price of $46.19, it appears that the higher price point might have been a deterrent for some consumers. Additionally, their marketing and product positioning during the Muslim Fashion Week might not have been as appealing compared to other stores.

YNeedM US

YNeedM US had a GMV of 1034.64 and a -3.57% qoq decline. They sold 42 units at an average price of $24.63. The relatively small decline could indicate that they have a somewhat stable customer base, but perhaps they could work on enhancing their marketing strategies on TikTok to further boost their sales during such events.

CMB Styling

CMB Styling had an interesting performance with a GMV of 888 and a whopping 68.18% growth in GMV qoq. They sold 37 units at an average price of $24.00. Their success could be attributed to a variety of factors such as having a unique product offering that caught the attention of TikTok users during the Muslim Fashion Week, or perhaps they had a more effective marketing campaign that reached a wider audience.

sooroyalty

sooroyalty had a GMV of 745 and a -9.37% qoq decline. They sold 19 units at an average price of $39.21. The decline might be due to factors like not standing out enough among the competition during the Muslim Fashion Week, or having a product range that did not fully meet the demands of the TikTok users interested in Muslim fashion.

CM Abaya

CM Abaya had a GMV of 639.92 and a 4.21% growth in GMV qoq. They sold 33 units at an average price of $19.39. Their growth could be due to factors such as improving their product quality or having a more engaging marketing approach on TikTok during the Muslim Fashion Week that attracted more customers.

Maahi and Mehar collection

Maahi and Mehar collection had a GMV of 545 and an impressive 115.2% growth in GMV qoq. They sold 8 units at an average price of $68.13. While the number of units sold was relatively low, their high growth rate could indicate that they are onto something new and exciting that appealed to a niche segment of TikTok users during the Muslim Fashion Week. It could be a unique product design or a novel marketing concept that drove this growth.

Bonita Style

Bonita Style had a GMV of 529.91 and a -69.95% qoq decline. They sold 6 units at an average price of $88.32. The significant decline could be due to multiple factors such as having a very high price point that limited their customer base, and perhaps not having a strong enough marketing presence on TikTok during the Muslim Fashion Week to attract customers despite their potentially high-quality products.

Summary

In conclusion, the Muslim Fashion Week on TikTok U.S. from 01/05 - 01/11 2025 showcased a dynamic and diverse market for Muslim fashion stores. Key factors influencing the market performance included pricing, product quality, marketing strategies on TikTok, and the ability to adapt to emerging trends. For industry practitioners, it is crucial to closely monitor these factors. Stores should focus on offering competitive pricing, ensuring high product quality, and developing engaging marketing campaigns on TikTok to reach a wider audience. Additionally, staying attuned to the changing consumer preferences within the Muslim fashion niche on TikTok will be essential for continued success.