Introduction

The data presented here focuses on the Sports & Outdoor category within the TikTok US market for the week spanning from 01/05 - 01/11, 2025. The source of this data provides valuable insights into the performance of various stores in this specific category. Understanding this data is crucial as it can offer a clear picture of consumer preferences, market trends, and the overall competitiveness within the Sports & Outdoor segment on TikTok US.

Analysis and Conclusions

Data Overview

The chart data showcases a diverse range of performance metrics among the best-selling stores in the Sports & Outdoor category on TikTok US during the week of 01/05 - 01/11, 2025. The Gross Merchandise Volume GMV varies significantly, with Halara US leading the pack at $259.56 million, followed by other notable stores like Merach fitness with $85.6 million and Fitnessathome with $80.99 million. The Quarter-on-Quarter QoQ growth rates also differ, with some stores experiencing growth such as Merach US with a 20.27% increase, while others like Sports-Girl had a significant decline of 20.83%. The average price of products sold across these stores ranges from as low as $19.06 at Bbfira to as high as $203.00 at LICHICO.

Detailed Analysis

Halara US

Halara US emerged as the top-performing store in terms of GMV during the week, reaching $259.56 million with a 6.73% QoQ growth. With 7.72 million units sold and an average price of $33.62, it seems to have struck a balance between volume and price. This could potentially be due to its wide product range, effective marketing strategies on TikTok, or a strong brand reputation that attracts a large number of consumers within the Sports & Outdoor niche.

Merach fitness

Merach fitness had a GMV of $85.6 million, albeit with a -2.94% QoQ decline. Despite the dip in growth, it still managed to sell 1.63 million units. The average price of its products is $52.41. The decline could be attributed to increased competition, changes in consumer preferences, or perhaps less effective marketing campaigns during this period. However, it remains a significant player in the market.

Fitnessathome

Fitnessathome recorded a GMV of $80.99 million with a -3.72% QoQ decline. It sold 2.01 million units with an average price of $40.37. Similar to Merach fitness, the decline might be due to various factors such as emerging competitors offering similar products at more attractive prices or a shift in consumer focus towards other brands or product features.

Merach US

Merach US showed an impressive 20.27% QoQ growth with a GMV of $72.49 million. It sold 9421 units with an average price of $76.94. The growth could be a result of successful product launches, targeted marketing efforts towards a specific segment of consumers, or an improvement in product quality that led to increased customer satisfaction and subsequent repeat purchases.

Summary

The Sports & Outdoor market on TikTok US during the week of 01/05 - 01/11, 2025, is highly competitive and dynamic. Key factors influencing the market performance include product pricing, marketing strategies, and the ability to adapt to changing consumer preferences. For industry practitioners, it is essential to closely monitor these factors. Stores should focus on optimizing their product offerings, enhancing their marketing campaigns on TikTok, and continuously striving to meet the evolving demands of consumers. This will help them maintain or improve their positions in the highly competitive Sports & Outdoor market on TikTok US.