Introduction

The data presented here focuses on the Tools & Hardware category on TikTok US during the week of 01/05 - 01/11, 2025. The source of this data provides valuable insights into the performance of various stores within this niche market. Understanding this data is crucial for both consumers looking for quality tools and hardware products and for market players aiming to optimize their strategies.

Analysis and Conclusions

Data Overview

The sales figures in the Tools & Hardware category on TikTok US during the specified week show a diverse range. Stores like vevor store led with a GMV Gross Merchandise Volume of $364,100, followed by Fanttik with $160,800. The growth trends also vary significantly. For instance, Bell and Howell experienced a remarkable 91.19% growth in GMV qoq Quarter over Quarter, while SEESII Tools had a relatively modest 0.19% growth. The average price of products sold across these stores also spans a wide range, from as low as $15.70 Bell and Howell to as high as $108.27 SEESII Tools.

Detailed Analysis

vevor store

vevor store had an impressive GMV of $364,100 with a 15.23% growth qoq. It sold 4788 units, with 230 products being sold out of a total of 795 product count. The store had 129 video bloggers promoting its products, and the average price was $76.05. The high sales could be attributed to a combination of factors such as a wide product range, effective marketing by the video bloggers, and perhaps a reputation for quality products within the Tools & Hardware niche.

Fanttik

Fanttik, on the other hand, had a GMV of $160,800 with a -1.26% qoq growth. It sold 3458 units, with only 14 products being sold out of 19 product count. With 197 video bloggers, the average price was $46.51. The decline in growth might be due to increased competition, or perhaps a need to update its product offerings to better meet consumer demands.

Bell and Howell

Bell and Howell witnessed a significant 91.19% growth in GMV qoq, reaching $88,800. It sold 5655 units, with all 4 products being sold. The store had 46 video bloggers, and the average price was a relatively low $15.70. The high growth could potentially be due to a successful marketing campaign targeting budget-conscious consumers, or the introduction of new, popular products at an affordable price point.

Summary

The Tools & Hardware market on TikTok US during the week of 01/05 - 01/11, 2025, shows a dynamic landscape. Key factors influencing the market performance include effective marketing through video bloggers, product quality, price points, and the ability to meet consumer demands. For industry practitioners, it is recommended to focus on building a strong online presence through video marketing, regularly updating product offerings to stay relevant, and carefully pricing products to appeal to different segments of the market.