Introduction

The data presented here focuses on the home supplies category within the TikTok US market for the week of 2025/01/05 - 2025/01/11. The source of this data provides valuable insights into the performance of various stores dealing with home supplies. Understanding this data is crucial for both consumers who are interested in purchasing home supplies and for market players looking to gauge the market trends and competition.

Analysis and Conclusions

Data Overview

The sales figures of the best-selling stores in the home supplies category on TikTok US during the week of 2025/01/05 - 2025/01/11 show a diverse range. The GMV Gross Merchandise Volume varies significantly among the stores. For instance, Mavwicks Fragrances LLC had a GMV of $323,100, while SONGMICS HOME had a GMV of $87,600. The growth trends also differ, with some stores experiencing declines such as Muddy Mat with a -41.14% GMV qoq Quarter over Quarter, while others like USEACTIVE had a positive growth of 11.79% GMV qoq. The average price of products sold also spans a wide range, from $9.81 at Mavwicks Fragrances LLC to $71.00 at SONGMICS HOME.

Detailed Analysis

Mavwicks Fragrances LLC

Mavwicks Fragrances LLC had a GMV of $323,100 with a -7.33% GMV qoq decline. They sold 32,900 units with an average price of $9.81. The relatively low average price might contribute to the high sold count, as consumers could be more inclined to purchase home fragrance products at a more affordable price point. However, the decline in GMV qoq could indicate increased competition or a possible shift in consumer preferences towards other products or brands within the home supplies category.

USEACTIVE

USEACTIVE, on the other hand, had a GMV of $129,300 with an 11.79% GMV qoq growth. They sold 6,838 units with an average price of $18.91. The growth could be attributed to several factors. Perhaps they launched a new marketing campaign on TikTok that attracted more customers. Or maybe they introduced new and innovative home supply products that caught the attention of consumers. Their average price is higher than some other stores, but still within a reasonable range that consumers might be willing to pay for quality home supplies.

SONGMICS HOME

SONGMICS HOME had a GMV of $87,600 with a significant -58.9% GMV qoq decline. They sold only 1,234 units with an average price of $71.00. The high average price might be a deterrent for many consumers, especially if they can find similar home supply products at a lower cost elsewhere. The large decline in GMV qoq could suggest that they need to reevaluate their pricing strategy or product offerings to better meet the market demand and compete with other stores in the home supplies category on TikTok US.

Summary

In conclusion, the home supplies market on TikTok US during the week of 2025/01/05 - 2025/01/11 is highly competitive and diverse. Key factors influencing the market performance include pricing, product innovation, and marketing strategies. Stores with lower average prices like Mavwicks Fragrances LLC tend to have higher sold counts but may face challenges in maintaining growth due to intense competition. On the other hand, stores like USEACTIVE that manage to combine reasonable pricing with effective marketing can achieve growth. For industry practitioners, it is recommended to closely monitor consumer preferences, regularly evaluate and adjust pricing strategies, and invest in innovative marketing campaigns on TikTok to stay competitive in this dynamic market.