Introduction

The data presented here pertains to the TikTok US shoes market for the week of 01/05 - 01/11, 2025. The source of this data is Gloda, which provides valuable insights into the performance of various shoe stores on TikTok. Understanding this data is crucial for both consumers, who can make informed purchasing decisions, and the market as a whole, as it helps identify trends and areas of growth or decline.

Analysis and Conclusions

Data Overview

The chart data showcases a diverse range of sales figures, growth trends, and price ranges among the best-selling shoe stores on TikTok US. Some stores experienced significant growth, while others faced declines during this week.

Detailed Analysis

Crocs

Crocs had a GMV Gross Merchandise Volume of $312,000 but faced a decline of 24.36% compared to the previous period. They sold 6,164 units with an average price of $50.62. The relatively high average price might have contributed to the decline, as consumers could be more price-sensitive during this period.

EVELLYHOOTD US

EVELLYHOOTD US had a GMV of $282,800 with a growth rate of 3.6%. They sold 8,858 units at an average price of $31.92. The lower average price and perhaps effective marketing on TikTok could have led to the growth in sales.

DREAM PAIRS

DREAM PAIRS achieved a GMV of $157,400 with a growth rate of 5.39%. They sold 3,287 units with an average price of $47.90. Their growth could be attributed to factors like product variety and meeting consumer demands in the shoe category.

Devio Fashion

Devio Fashion had a GMV of $110,700 with an impressive growth rate of 31.91%. They sold 3,001 units at an average price of $36.90. Their growth might be due to new product launches or targeted marketing campaigns on TikTok.

HeyDude

HeyDude had a GMV of $102,900 but faced a significant decline of 55.62%. They sold 1,321 units with an average price of $77.89. The high price point and possible changes in consumer preferences could have led to this decline.

NBQR

NBQR had a GMV of $85,100 with a decline of 15.25%. They sold 3,549 units at an average price of $23.97. The decline could be due to increased competition or less effective marketing strategies.

RUIBAO Shoes

RUIBAO Shoes had a GMV of $72,000 with a decline of 10.25%. They sold 3,466 units at an average price of $20.77. Market saturation or lack of unique selling points might have affected their sales.

FootHunter

FootHunter had a GMV of $61,700 with a decline of 7.02%. They sold 3,473 units at an average price of $17.76. Similar to other declining stores, competition and marketing effectiveness could be factors.

Fashion square11

Fashion square11 had a GMV of $46,800 with a decline of 16.46%. They sold 1,928 units at an average price of $24.25. Their decline could be related to product positioning or inability to stand out in the crowded TikTok shoes market.

Wise Sneakers

Wise Sneakers had a GMV of $46,000 with an astonishing growth rate of 84.12%. They sold 392 units at an average price of $117.46. Their growth could be due to niche product offerings that appealed to a specific segment of consumers on TikTok.

Summary

The TikTok US shoes market during the week of 01/05 - 01/11, 2025, showed a mix of growth and decline among different stores. Key factors influencing market performance include price, product variety, marketing effectiveness, and meeting consumer demands. For industry practitioners, it is recommended to focus on these aspects. Offering competitive prices, diversifying product lines, and implementing effective marketing strategies on TikTok can help drive sales and growth in this highly competitive market.