Introduction

The data presented here focuses on the Beauty & Personal Care category on TikTok in the US for the week of 2025/01/05 - 2025/01/11. The source of this data is not clearly specified other than being related to TikTok's analytics. Understanding this data is crucial for both consumers who are interested in the latest trends in beauty and personal care products and for the market players looking to strategize their sales and marketing efforts.

Analysis and Conclusions

Data Overview

The chart data showcases a diverse range of sales figures, growth trends, and price ranges among the best-selling stores in the Beauty & Personal Care category on TikTok US. For instance, the GMV Gross Merchandise Volume varies significantly from store to store. Some stores like wavytalk had a GMV of 120.08万, while others like WNP SKINCARE had a GMV of 46.49万. The growth trends also differ, with some stores experiencing growth like Mighty Life with an 88.97% increase in GMV qoq Quarter over Quarter, while others faced declines such as TYMO - BEAUTY with a 35.33% decrease in GMV qoq. The average price of products sold also varies, with TYMO - BEAUTY having an average price of $46.46 and SACHEU Beauty having an average price of $13.27.

Detailed Analysis

wavytalk

wavytalk had a GMV of 120.08万 during the week of 2025/01/05 - 2025/01/11. However, it experienced a -8.33% decrease in GMV qoq. The store sold 3.09万 units of products, with 48 different products in total and 26 sold product count. There were 557 video bloggers associated with the store. The average price of the products sold was $38.86. The possible reasons for the decline in GMV qoq could be increased competition, changes in consumer preferences, or ineffective marketing strategies. Maybe new competitors entered the market with more appealing offers, or consumers shifted their attention to other similar products with better features or pricing.

medicube

Medicube, on the other hand, had a GMV of 89.05万 with a 2.16% increase in GMV qoq. It sold 2.06万 units of products, had 90 different products in total, and 58 sold product count. There were 937 video bloggers associated with the store. The average price of the products sold was $43.17. The growth in GMV qoq could be attributed to effective marketing campaigns, positive word-of-mouth, or the introduction of new and popular products. Maybe they launched a new product line that caught the attention of consumers, or their existing products received more exposure through social media and influencer marketing.

Tarte Cosmetics

Tarte Cosmetics had a GMV of 67.89万 with a -15.39% decrease in GMV qoq. It sold 2.09万 units of products, had 158 different products in total, and 86 sold product count. There were 589 video bloggers associated with the store. The average price of the products sold was $32.53. The decline in GMV qoq might be due to factors such as changing consumer trends towards more natural or sustainable products, or competitors offering similar products at a better price point.

evilgoods

Evilgoods had a GMV of 53.98万 with a 25.97% increase in GMV qoq. It sold 1.81万 units of products, had only 2 different products in total, and 1 sold product count. There were 197 video bloggers associated with the store. The average price of the products sold was $29.88. The significant growth in GMV qoq could be because of a viral marketing campaign, a unique product offering that stood out in the market, or targeting a niche segment of consumers effectively.

SACHEU Beauty

SACHEU Beauty had a GMV of 53.27万 with a -22.78% decrease in GMV qoq. It sold 4.01万 units of products, had 22 different products in total, and 7 sold product count. There were 273 video bloggers associated with the store. The average price of the products sold was $13.27. The decline in GMV qoq could be due to various reasons such as quality issues, negative reviews, or competitors offering better value for money products in the same price range.

TYMO - BEAUTY

TYMO - BEAUTY had a GMV of 51.68万 with a -35.33% decrease in GMV qoq. It sold 1.11万 units of products, had 72 different products in total, and 26 sold product count. There were 224 video bloggers associated with the store. The average price of the products sold was $46.46. The significant decline in GMV qoq might be due to factors like overpricing compared to competitors, lack of innovation in product features, or ineffective marketing strategies.

Mighty Life

Mighty Life had a GMV of 46.56万 with an 88.97% increase in GMV qoq. It sold 2.44万 units of products, had 11 different products in total, and 9 sold product count. There were 222 video bloggers associated with the store. The average price of the products sold was $19.10. The remarkable growth in GMV qoq could be attributed to factors such as offering high-quality products at an affordable price, effective social media marketing, or targeting a specific consumer segment that was previously underserved.

WNP SKINCARE

WNP SKINCARE had a GMV of 46.49万 with a -25.51% decrease in GMV qoq. It sold 9547 units of products, had 27 different products in total, and 15 sold product count. There were 663 video bloggers associated with the store. The average price of the products sold was $48.69. The decline in GMV qoq could be due to reasons such as a lack of brand awareness, ineffective product positioning, or competitors offering more attractive products in the same category.

KimChi Chic Beauty

KimChi Chic Beauty had a GMV of 44.65万 with a -23.43% decrease in GMV qoq. It sold 2.63万 units of products, had 126 different products in total, and 82 sold product count. There were 362 video bloggers associated with the store. The average price of the products sold was $16.96. The decline in GMV qoq might be due to factors like changing consumer preferences towards different styles or product features, or increased competition from other similar brands.

Anua Store US

Anua Store US had a GMV of 42.58万 with a -22.23% decrease in GMV qoq. It sold 9090 units of products, had 51 different products in total, and 42 sold product count. There were 395 video bloggers associated with the store. The average price of the products sold was $46.84. The decline in GMV qoq could be due to various reasons such as not keeping up with the latest market trends, ineffective marketing campaigns, or competitors offering better products in the same price range.

Summary

The Beauty & Personal Care market on TikTok US for the week of 2025/01/05 - 2025/01/11 shows a complex picture. Key factors influencing market performance include product quality, pricing, marketing strategies, and consumer preferences. Stores that experienced growth like Mighty Life did so by offering value for money products, effective marketing, and targeting the right consumer segment. On the other hand, stores that faced declines like TYMO - BEAUTY might need to reevaluate their pricing, innovation, and marketing efforts. For industry practitioners, it is recommended to closely monitor consumer trends, invest in effective marketing campaigns, and continuously improve product quality and features to stay competitive in this dynamic market.