Introduction

The data presented here focuses on the Pet Supplies category within the TikTok U.S. market for the week of 2025/01/05 - 2025/01/11. The source of this data is not specified further than being related to TikTok's analytics. This data is of significant importance as it provides insights into the consumer behavior and market trends within the pet supplies niche on TikTok, which can be valuable for both consumers looking for popular products and for businesses aiming to understand their market position better.

Analysis and Conclusions

Data Overview

Looking at the data for the best-selling pet supply stores on TikTok U.S. during the week of 2025/01/05 - 2025/01/11, we can observe a diverse range of performance metrics. The Gross Merchandise Volume GMV varies significantly among the stores. For example, Geoorood pet shop had a GMV of 20.87万, while Aveka-US had a much lower GMV of 4.84万. The quarter-on-quarter QoQ growth rates also show a mixed picture. Some stores like Meowant had a positive growth rate of 12.47%, while others like Jugbow US experienced a significant decline with a -29.7% QoQ growth rate. The average price of products sold also differed widely, ranging from $18.70 at SleekEZ USA to $863.57 at Aveka-US.

Detailed Analysis

Geoorood pet shop

Geoorood pet shop had a GMV of 20.87万 with a -17.76% QoQ growth rate. It sold 3781 units of products from a product count of 12, with 5 of those products being sold. The store had 46 video bloggers promoting its products, and the average price of the products sold was $55.18. The relatively high GMV could indicate a strong customer base, but the negative growth rate might suggest challenges such as increased competition or changes in consumer preferences. The presence of a significant number of video bloggers could imply that their marketing efforts have been effective in the past, but perhaps need some adjustments to reverse the decline.

Meowant

Meowant had a GMV of 19.7万 with a positive 12.47% QoQ growth rate. It sold 1061 units from 25 products, with 10 of those being sold. There were 43 video bloggers associated with the store. The average price of products sold was $185.67. The positive growth rate is a great sign for Meowant, suggesting that their strategies, whether it's product selection, pricing, or marketing, are working well. The higher average price might indicate that they are targeting a more niche or higher-end market segment within the pet supplies category.

NPS Pets USA

NPS Pets USA had a GMV of 11.7万 with a -17.38% QoQ growth rate. It sold 3658 units from 5 products, with 3 of those being sold. There were 53 video bloggers promoting the store's products. The average price of products sold was $31.98. The decline in GMV could be due to various factors such as competition from other stores or a shift in consumer demand towards different types of pet supplies. The relatively large number of video bloggers might not be translating into sufficient sales growth, indicating a possible need for a more targeted marketing approach.

Summary

In conclusion, the pet supplies market on TikTok U.S. during the week of 2025/01/05 - 2025/01/11 shows a dynamic and diverse landscape. Key factors influencing the market performance include pricing strategies, the effectiveness of marketing through video bloggers, and the ability to adapt to changing consumer preferences. For industry practitioners, it is recommended to closely monitor these factors. Stores with declining GMV should consider reevaluating their marketing strategies and product offerings. Those with positive growth, like Meowant, should continue to build on their successful approaches. Additionally, understanding the price sensitivity of consumers and targeting the right market segments can be crucial for long-term success in this competitive market.