Introduction

The data presented here focuses on the Toys & Hobbies category within the TikTok US market for the week of 01/05 - 01/11, 2025. The source of this data provides valuable insights into the performance of various stores in this specific category. Understanding this data is crucial for both consumers who are interested in the latest and most popular toys and hobbies products, as well as for market players looking to gauge the competitiveness and trends within this segment.

Analysis and Conclusions

Data Overview

The chart data showcases a diverse range of performance metrics among the best-selling stores in the Toys & Hobbies category on TikTok US during the week of 01/05 - 01/11, 2025. The Gross Merchandise Volume GMV varies significantly from store to store. For instance, Joyfy-US had a GMV of $324,100, while Fanttik Collection had a GMV of $40,900. The Quarter-on-Quarter QoQ growth rates also differ widely. Some stores like Schylling - NeeDoh, Lava, LPS experienced an astonishing 501.17% growth in GMV, while others like POP MART USSHOP had a decline of 25.68%. The average price of products sold also spans a wide range, from as low as $6.81 at Schylling - NeeDoh, Lava, LPS to as high as $118.88 at Fanttik Collection.

Detailed Analysis

Joyfy-US

Joyfy-US emerged as a top performer with a GMV of $324,100 and a remarkable QoQ growth rate of 124.28%. With 13,600 units sold and an average price of $23.84, it seems to have struck a chord with TikTok users. The relatively lower average price might have contributed to its high sales volume, making its products more accessible to a wider range of consumers.

Schylling - NeeDoh, Lava, LPS

This store witnessed an extraordinary growth rate of 501.17% in GMV, reaching $52,100. Despite having a relatively low average price of $6.81, it managed to sell 7,645 units. This could imply that their products are either highly popular in terms of novelty or are being effectively marketed to a large audience on TikTok, perhaps targeting budget-conscious consumers who are looking for affordable toys and hobbies items.

Fanttik Collection

On the other hand, Fanttik Collection had a GMV of $40,900 with a negative QoQ growth rate of -24.64%. With an average price of $118.88, it sold only 344 units. The high price point might be a limiting factor for its sales volume. It could be that their products are more niche or targeted towards a specific segment of consumers who are willing to pay a premium for unique toys and hobbies offerings.

Summary

In conclusion, the Toys & Hobbies market on TikTok US during the week of 01/05 - 01/11, 2025, exhibited a wide range of performance levels among the best-selling stores. Key factors influencing market performance include product pricing, marketing effectiveness on TikTok, and the ability to target the right consumer segment. For industry practitioners, it would be advisable to carefully analyze these factors. Stores with lower average prices and effective marketing strategies, like Joyfy-US and Schylling - NeeDoh, Lava, LPS, seem to be reaping the benefits of higher sales volumes. Meanwhile, those with higher price points, like Fanttik Collection, need to ensure they are targeting the appropriate niche market to maintain or improve their market share.