Introduction

The data presented here focuses on the Home Improvement category within the TikTok US market for the week of 01/05 - 01/11 2025. The source of this data provides valuable insights into the performance of various stores in this specific segment. Understanding these trends is crucial for both consumers looking for quality home improvement products and for market players aiming to optimize their strategies.

Analysis and Conclusions

Data Overview

The chart data reveals a diverse range of performance among the best-selling stores in the Home Improvement category on TikTok US. In terms of Gross Merchandise Volume GMV, we see a wide spread. For instance, Govee.US had a GMV of $163,900, while EcoFlow Technology Inc. had a GMV of $48,800. The Quarter-on-Quarter QoQ growth rates also vary significantly. Some stores like Zexcs experienced a growth of 10.84%, while others like EcoFlow Technology Inc. had a significant decline of 57.96%.

The average price of products sold across these stores also differs. EcoFlow Technology Inc. had a relatively high average price of $231.36, while YOUMI Electric had a much lower average price of $11.88. The sold count ratio, which indicates the proportion of products sold relative to the total product count, also varies from store to store, ranging from 1.4% for Usv Electronics to 5.18% for Govee.US.

Detailed Analysis

Govee.US

Govee.US was one of the top performers with a GMV of $163,900. However, it did experience a QoQ decline of 10.1%. Despite this, it had a relatively high sold count of 2,668 and an average price of $61.42. The store might have faced some challenges in maintaining its growth momentum, perhaps due to increased competition or changes in consumer preferences within the home improvement sector on TikTok US during this week.

Zexcs

Zexcs showed an interesting trend with a GMV of $49,500 and a significant growth rate of 10.84% QoQ. It had a sold count of 1,701 and an average price of $29.11. This growth could potentially be attributed to effective marketing strategies on TikTok, such as engaging video content that attracted more customers to purchase their home improvement products. Maybe they launched new and appealing product lines during this period that caught the attention of the TikTok user base.

EcoFlow Technology Inc.

EcoFlow Technology Inc. had a GMV of $48,800 but faced a steep decline of 57.96% QoQ. With a relatively high average price of $231.36, it had a sold count of only 211. The high price point might have been a deterrent for many TikTok users during this week. Additionally, it's possible that competitors offered similar products at more affordable prices, causing a shift in consumer preference away from EcoFlow Technology Inc.'s offerings.

Summary

In conclusion, the Home Improvement market on TikTok US for the week of 01/05 - 01/11 2025 was characterized by a mix of growth and decline among the best-selling stores. Key factors influencing market performance included pricing, marketing strategies, and the ability to adapt to changing consumer preferences. For industry practitioners, it's essential to closely monitor these trends. Stores should focus on optimizing their pricing strategies to remain competitive, invest in engaging TikTok marketing campaigns to increase brand awareness and product visibility, and continuously innovate their product offerings to meet the evolving demands of the TikTok user base in the home improvement category.