Introduction

The data presented here focuses on the Automotive & Motorcycle category on TikTok US for the week of 2025/01/05 - 2025/01/11. The source of this data provides valuable insights into the performance of various stores within this niche market. Understanding this data is crucial for both consumers looking for quality automotive and motorcycle products and for market players aiming to optimize their strategies.

Analysis and Conclusions

Data Overview

The sales figures in the Automotive & Motorcycle category on TikTok US for the specified week show a diverse range. The GMV Gross Merchandise Volume of the top stores varies significantly. For instance, FUDUOO had a GMV of $256,900, while PASLDA US had a GMV of $98,600. The growth trends also differ widely. Some stores like vevor store experienced a remarkable growth of 110.29% in GMV quarter-on-quarter qoq, while others like PASLDA US faced a decline of 40.77% qoq. The average price of products sold also spans a wide range, from $11.86 at FUDUOO to $85.44 at Topdonshop.

Detailed Analysis

FUDUOO

FUDUOO emerged as a top performer with a GMV of $256,900 and a staggering 488.12% growth qoq. With 21,700 units sold, it had a relatively low product count of 2, suggesting that a few high-demand products might be driving its success. The average price of $11.86 could indicate that it offers affordable yet popular automotive or motorcycle products, appealing to a wide range of customers on TikTok US.

Hieha Shoppe

Hieha Shoppe also had a strong showing with a GMV of $246,600 and a 32.65% growth qoq. It sold 6,044 units, with 10 different products and 7 sold product count. The average price of $40.80 might position it as a mid-range option in the market. Its growth could be attributed to a combination of product variety and effective marketing on TikTok.

Topdonshop

Topdonshop, on the other hand, had a GMV of $161,900 but faced a 16.17% decline qoq. With 1,895 units sold and 46 different products, it seems to have a wide product range. However, the higher average price of $85.44 might be a factor contributing to its decline, as it could limit the customer base compared to stores with more affordable offerings.

Summary

In the Automotive & Motorcycle market on TikTok US during the week of 2025/01/05 - 2025/01/11, several factors influenced the performance of stores. Pricing played a significant role, with stores offering more affordable products generally showing better growth or maintaining stable sales. Product variety also mattered, as some stores with a wider range of offerings were able to attract different customer segments. For industry practitioners, it would be advisable to carefully analyze their pricing strategies and ensure they have a balanced product portfolio. Additionally, leveraging TikTok's marketing capabilities effectively can help boost sales and brand visibility in this competitive market.