Introduction

The data presented here focuses on the Food & Beverages category within the TikTok U.S. market during the week of 2025/01/05 - 2025/01/11. The source of this data provides valuable insights into the performance of various stores selling food and beverage products on TikTok. Understanding this data is crucial for both consumers who are interested in popular food and drink options and for market players looking to gauge the market's pulse and make informed decisions.

Analysis and Conclusions

Data Overview

The chart data reveals a diverse range of sales figures, growth trends, and average prices among the best-selling stores in the Food & Beverages category on TikTok U.S. during the specified week. The GMV Gross Merchandise Volume varies significantly from store to store, with some experiencing notable growth while others facing declines. For example, Prime Bites Protein Treats had a remarkable GMV growth of 172.01%, while EZ Bombs had a decline of -14.86%. The average price of products also differs, ranging from $9.47 for Goso Gummies to $42.22 for Chocbox.

Detailed Analysis

Chocbox

Chocbox had a GMV of 27.59万 and a growth rate of 6.14%. With 6534 units sold and an average price of $42.22, it seems to have a steady customer base. The relatively high average price might suggest that it targets a niche market of consumers willing to pay a premium for its products. The number of video blogger count being 72 could indicate that effective marketing through TikTok influencers has contributed to its sales.

Prime Bites Protein Treats

Prime Bites Protein Treats witnessed an astonishing GMV growth of 172.01% with a GMV of 22.95万. It sold 7177 units, had an average price of $31.98, and had 274 video bloggers promoting it. This significant growth could be attributed to various factors such as increasing consumer awareness of protein-rich snacks, effective marketing strategies on TikTok, and perhaps a unique selling proposition that sets it apart from competitors.

The Dodo Chocolates

The Dodo Chocolates had a GMV of 17.34万 and a growth rate of 26.9%. With 4658 units sold and an average price of $37.23, it appears to have a consistent performance. The 185 video bloggers associated with it might have played a role in maintaining its popularity. Its growth could be due to factors like quality chocolates and appealing packaging that resonate with consumers on TikTok.

EZ Bombs

EZ Bombs had a GMV of 16.81万 but faced a decline of -14.86%. Despite selling 7635 units with an average price of $22.01, the negative growth rate indicates that something might not be working as well for this store. It could be due to increased competition, changes in consumer preferences, or ineffective marketing strategies compared to its peers.

BUILT.BAR

BUILT.BAR had a GMV of 16.6万 and a growth rate of 33.85%. Selling 5581 units with an average price of $29.74 and having 121 video bloggers promoting it, its growth could be attributed to factors like product innovation, targeted marketing on TikTok towards fitness enthusiasts if applicable, and positive word-of-mouth among consumers.

Magic Spoon

Magic Spoon had a GMV of 16.49万 and a growth rate of 27.84%. With 4846 units sold and an average price of $34.03, it seems to be performing well. The 93 video bloggers associated with it might have helped in boosting its sales. Its growth could be due to factors like unique product features, appealing to a specific target market, and effective use of TikTok as a marketing platform.

Nathan and Sons

Nathan and Sons had a GMV of 15.81万 and an incredibly high growth rate of 420.55%. Selling 5069 units with an average price of $31.19 and having only 25 video bloggers promoting it, this sudden growth could be due to a recent marketing campaign that went viral on TikTok, or perhaps the introduction of a new and highly desirable product.

Goso Gummies

Goso Gummies had a GMV of 12.01万 and a growth rate of 54.56%. With 1.27万 units sold a relatively high number compared to some others, an average price of $9.47, and 48 video bloggers promoting it, its growth could be attributed to its affordability, wide appeal among consumers looking for budget-friendly gummies, and effective marketing on TikTok.

Liquid I.V.

Liquid I.V. had a GMV of 11.94万 but a decline of -25.58%. Selling 4601 units with an average price of $25.96 and having 140 video bloggers promoting it, the decline could be due to factors like changing consumer preferences towards other hydration products, or stronger competition from similar offerings on TikTok.

Micro Ingredients

Micro Ingredients had a GMV of 11.4万 and a decline of -3.07%. Selling 4006 units with an average price of $28.45 and having 92 video bloggers promoting it, the decline could be due to various factors such as market saturation in its specific product category, or the need for more innovative marketing strategies to stand out on TikTok.

Summary

The Food & Beverages market on TikTok U.S. during the week of 2025/01/05 - 2025/01/11 shows a dynamic landscape. Key factors influencing market performance include product quality, pricing, marketing strategies especially through TikTok influencers, and consumer preferences. For industry practitioners, it is recommended to focus on product innovation to stand out, closely monitor consumer preferences and adapt products accordingly, and continue to invest in effective marketing campaigns on TikTok to drive sales and growth.