Introduction

The data presented here focuses on the health category within the TikTok US market for the week of 01/05 - 01/11, 2025. The source of this data is not clearly specified other than it pertains to the TikTok platform's analytics regarding best-selling stores in the health sector. Understanding this data is crucial for both consumers who want to stay informed about popular health product sources and for market players aiming to gauge their performance and competition.

Analysis and Conclusions

Data Overview

The chart data showcases a diverse range of performance metrics among the best-selling stores in the TikTok US health market for the specified week. The Gross Merchandise Volume GMV varies significantly, with MaryRuth's leading the pack at 164.46万, while Triquetra has a GMV of 53.23万. Growth trends also differ, with some stores experiencing declines like Reus Research with a -21.97% GMV qoq Quarter over Quarter, assuming it's a weekly equivalent comparison, while others like O Positiv show a remarkable 41.07% growth. The average price of products sold across these stores also spans a wide range, from $22.36 at Goli Nutrition to $73.92 at MaryRuth's.

Detailed Analysis

MaryRuth's

MaryRuth's had a GMV of 164.46万 in the week of 01/05 - 01/11, 2025. However, it faced a -13.97% decline in GMV qoq. With 2.22万 units sold and an average price of $73.92, it's possible that the higher price point might have contributed to the decline if consumers are becoming more price-sensitive or if competitors are offering similar products at more attractive prices. The store had 175 products in total, with 69 of them being sold products, and 580 video bloggers promoting them. The sold count ratio of 8.42% indicates a decent level of product movement, but the decline in GMV calls for a closer look at marketing and pricing strategies.

Zoyava

Zoyava had a GMV of 135.94万, with a -17.07% GMV qoq decline. It sold 2.69万 units at an average price of $50.46. With 66 products in total and 44 sold products, and 278 video bloggers involved, the store seems to have a relatively active presence on TikTok. The decline in GMV could be due to factors such as increased competition in the health market segment it caters to or changes in consumer preferences away from its product offerings.

Goli Nutrition

Goli Nutrition stands out with a 1.99% growth in GMV, reaching 115.33万. It sold 5.16万 units at an average price of $22.36. With 54 products in total and 21 sold products, and 1680 video bloggers promoting it, the relatively low price point might be attracting a large number of customers, leading to the growth. Additionally, its marketing efforts through video bloggers seem to be paying off.

Micro Ingredients

Micro Ingredients had a GMV of 94.22万 with a -2.39% GMV qoq decline. It sold 3.08万 units at an average price of $30.61. With 153 products in total and 107 sold products, and 555 video bloggers involved, the store's performance might be affected by factors like competition and the need to further optimize its product mix to boost sales and counter the decline.

Reus Research

Reus Research had a GMV of 90.57万 with a -21.97% GMV qoq decline. It sold 2.26万 units at an average price of $39.99. With only 1 product in total and 1 sold product, and 253 video bloggers promoting it, the extremely limited product range might be a significant factor in its decline. It may need to diversify its offerings to attract more customers and stabilize its GMV.

BetterAlt

BetterAlt showed a 19.89% growth in GMV, reaching 68.14万. It sold 1.94万 units at an average price of $35.16. With 93 products in total and 63 sold products, and 500 video bloggers promoting it, the growth could be due to effective marketing strategies, product quality, or a combination of both. It's also possible that it's capitalizing on emerging trends in the health market that its competitors haven't fully tapped into.

O Positiv

O Positiv had an impressive 41.07% growth in GMV, reaching 64.78万. It sold 2.81万 units at an average price of $23.08. With 37 products in total and 32 sold products, and 352 video bloggers promoting it, the low price point combined with effective marketing through video bloggers seems to be driving its growth. It's clearly doing something right in terms of appealing to the TikTok user base interested in health products.

Clean Nutra

Clean Nutra had a 11.17% growth in GMV, reaching 59.49万. It sold 1.33万 units at an average price of $44.83. With 93 products in total and 78 sold products, and 338 video bloggers promoting it, the growth could be attributed to a combination of factors such as product quality, marketing efforts, and perhaps targeting a specific niche within the health market that is growing in popularity on TikTok.

Triquetra

Triquetra had a GMV of 53.23万 with a -24.95% GMV qoq decline. It sold 9419 units at an average price of $56.52. With 58 products in total and 39 sold products, and 176 video bloggers promoting it, the decline might be due to various factors including competition, pricing, and the need to better engage with the TikTok community to boost sales.

Snap Supplements

Snap Supplements had a 11.45% growth in GMV, reaching 50.66万. It sold 1.13万 units at an average price of $44.94. With 123 products in total and 42 sold products, and 225 video bloggers promoting it, the growth could be due to effective marketing and product positioning on TikTok, perhaps targeting a specific segment of health-conscious users who are attracted to its offerings.

Summary

The TikTok US health market for the week of 01/05 - 01/11, 2025, shows a dynamic landscape among its best-selling stores. Key factors influencing market performance include pricing, product variety, marketing efforts through video bloggers, and the ability to adapt to changing consumer preferences. For industry practitioners, it's crucial to closely monitor these factors. Stores experiencing growth like Goli Nutrition, O Positiv, and BetterAlt could serve as examples of effective strategies such as offering competitive prices, leveraging video bloggers for marketing, and targeting specific niches within the health market. On the other hand, stores with declines like MaryRuth's, Zoyava, and Triquetra need to reevaluate their pricing, product mix, and marketing approaches to regain momentum in this competitive market.